Zhongxin Finance, March 30th (Reporter Xie Yiguan) Bally, a century-old Swiss luxury brand, has a business in China!
Recently, the Beijing branch of Bally’s affiliated company, Bally (Shanghai) Commercial Co., Ltd., was fined 41,930 yuan by the Beijing Chaoyang District Market Supervision and Administration Bureau for violating Article 39 of the Product Quality Law of the People’s Republic of China, and its illegal gains were confiscated of 4,085.5 yuan. .
Article 39 of the "Product Quality Law of the People's Republic of China" stipulates that sellers may not sell products that are adulterated or adulterated, and may not pass fake products as genuine or shoddy products, and may not pass unqualified products as qualified products.
The reason for the penalty also shows that the purchase unit price of this women's knitted top is 1,590 yuan, plus duties and taxes, etc., the total cost unit price is 1,904.5 yuan, the unit sales is 5,990 yuan, and the profit is as high as 4,085.5 yuan.
Details of administrative penalties for Bally (Shanghai) Commercial Co., Ltd. Beijing Branch.
Enterprise check screenshots.
Due to the high profit of the product, the news quickly attracted the attention of netizens. "The profit of 5,000 yuan clothes is 4,000 yuan, and it is shoddy", so it became a hot search on Weibo.
Some netizens questioned, "It doesn't matter if the brand premium is high, why is the quality not reliable?" Some netizens said that luxury goods with huge premium space are themselves "IQ taxes".
However, some netizens believe that luxury goods sell brand and design, not quality.
Zhongxin Finance reporter noticed that this is not the first time the company has been fined.
In January 2021, the Beijing branch of Bali (Shanghai) Commercial Co., Ltd. was confiscated 2,376.01 yuan of illegal gains and fined 25,000 yuan by Beijing Chaoyang District Market Supervision and Administration Bureau for selling substandard products.
Bally (Shanghai) Commercial Co., Ltd. Beijing Branch Penalty Information.
Screenshots are self-checking.
In addition, the company's information shows that Bally's main company, Bally (Shanghai) Commercial Co., Ltd., has cancelled its 16 branches, mainly in Beijing and Shanghai.
Zhongxin Financial Review: Profiting by sacrificing quality will only lose word of mouth
The knitted top with a unit cost of 1904.5 yuan was sold for 5990 yuan, and the profit was as high as 4085.5 yuan.
The premium of luxury brands is understandable, but if the product is shoddy and makes huge profits by sacrificing quality, it will only lose its reputation in the end.
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