In recent years, policies and measures on common prosperity have been introduced intensively, which has attracted great attention from all walks of life at home and abroad, and has also become a hot spot of news reports.
As reporters of Xinhua News Agency, we are also thinking, in addition to the "main meal" of domestic themed reports, can we cook a few "side dishes" that are experienced by foreigners and presented from a micro perspective?
The reporting team took Zhejiang as the "sparrow" to analyze the "beauty and beauty" of local snacks and the plan to share wealth.
With the support of Xinhua News Agency CNC, the reporting team focused on Zhejiang famous snacks such as Jinyun biscuits, Jinhua ham, Wenzhou duck tongue, etc. Xinhua News Agency reporters and Wenzhou Overseas Communication Center "foreign anchors" appeared in English, and visited the production source all the way from snacks. Produced a series of videos "Zhejiang on the tip of the tongue".
After the broadcast, the total number of video views exceeded 10 million, and the number of media outlets reached 154.
Among overseas audiences, some experienced "freshness", while others felt "nostalgia".
In this series of videos, we can see the dialectics between the big and the small - reporters and "foreign anchors" make their own hands or go to the factory, experience local specialties in depth, and settle on the way of enriching the people brought by snacks. The theme is internalized into people's lives.
The fun and intimacy of the video has evoked the nostalgic memories of many overseas Chinese.
We can see the interaction between split and combined - Wenzhou Overseas Communication Center has more than 80 active foreign anchors, and they have considerable expertise in shooting and editing.
The young reporters sent by the Zhejiang branch are fluent in English, have a strong sense of the camera, and are good at accurately grasping the subject.
CNC editors guide the whole process of creativity, editing, publicity, etc., and accurately grasp the timeliness.
We can see the connection between internal and external - in order to facilitate the acceptance of overseas audiences, we will benchmark Jinyun sesame cake with Italian pizza, Jinhua ham with Spanish ham, and Wenzhou duck tongue with French foie gras. Affection.
Facing the local snacks on the southeastern coast of China, many overseas netizens shouted "I'm hungry" and left a message "I need recipes".
(Reporter Wang Junlu)