They demanded an increase in the penalty by increasing the fine and limiting the number of brokers for each office

Realtors suggest applying “black points” to telemarketing

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Realtors suggested applying the "black points system" to those who practice real estate marketing over the phone, in a way that annoys dealers.

They explained to "Emirates Today", that this system in place in traffic regulations for drivers, can be a deterrent for those who practice telephone real estate marketing, and an alternative to financial fines that are no longer feasible, especially with the ability to pay those fines.

They also cautioned about the increase in licenses for real estate brokers, as there is no specific limit for appointing real estate brokers in real estate brokerage offices, stressing the importance of having greater control by the Dubai Land Department with regard to issuing licenses, and the presence of a supervisory authority that tightens control over companies. To not leak dealers' information, or sell it in the market.

toughening the punishment

Walid Al-Zarouni, Chairman of the Board of Directors of the "W Capital Real Estate Brokerage Company", stressed the need to put in place more disciplined procedures to stop anonymous phone calls that promote real estate projects, by increasing the penalty by increasing the value of the fine, also suggesting the application of the "black points system" to transgressors. , especially that the phenomenon "get out of control," he said.

Al-Zarouni continued: "Many complain about receiving many marketing and promotional calls, which offer them to buy real estate inside and outside the country, and other services, at different times of the day and night, which raises the question about how these companies obtain the numbers."

He added that "companies are applying constant pressure, despite the customers' rejection of the presented plans, as individuals are surprised by continuous calls from more than one company employee to present projects that were offered and rejected."

Al-Zarouni advised to be careful of telemarketing, especially as it takes place through unknown numbers outside the country, with a high possibility that the buyer will be exposed to fraud or mislead, because he does not know enough who he is communicating with, and does not know the availability of the requirements of a serious real estate broker, or is it just an illegal operation .

Ongoing problem

In addition, the CEO of “Standard Real Estate Management”, Abdul Karim Al-Mulla, said that “the problem of telephone inconvenience by real estate brokers continues, despite the current procedures, agreeing that imposing the (black points) model on the broker and his office is a good thing. The financial fine did not lead to a reduction in this phenomenon, given that the implementation mechanism is complex.”

Al Mulla explained that "there are procedures established by the Dubai Land Department, to report these disturbing related numbers, to take the necessary action, after receiving more than one report on specific numbers."

Violation value

In the same context, the general manager of Awad Gargash Real Estate Company, Dr. Raad Ramadan, said that "the phenomenon of disturbance by real estate brokers has spread widely, and it is an uncivilized phenomenon and causes great inconvenience."

Ramadan demanded the application of the (black points) system, and an increase in the value of the violation against real estate brokers to reach 500,000 dirhams, instead of 50,000 dirhams, calling on the Department of Lands and Properties to issue a circular to all real estate offices not to contact and conduct conversations that cause inconvenience to individuals.

Ramadan drew attention to the importance of limiting information and data that reaches real estate brokers, spreads in the market and is circulated illegally.

Bad way

As for the managing director of Harbor Real Estate Company, Muhannad Al-Wadiah, he said: “The phenomenon of telephone nuisance by real estate brokers is old, and a bad way of marketing, in addition to its bad results,” stressing the importance of applying penalties to violators to curb this phenomenon, and announcing the These penalties, in addition to making it easier to report spam real estate brokers, through a phone number or email, and the application of fines.

He believed that the "black points" are a good factor in limiting this bad phenomenon, and that imposing the value of the violation, whether 50,000 dirhams or more, is a good thing, but the important thing is to strictly apply those fines to all brokers and companies, without any exceptions, to reduce this phenomenon.

Al-Wadiya said that "the penalties should include the real estate broker and his company, or the broker is denied and his license as a real estate professional is withdrawn, because whoever does this phenomenon is considered unprofessional, and harms his company and the Dubai market in general."

Increase licenses

For his part, the Director-General of the Royal Liwan Real Estate Company, Muhammad Hareb, said that “the phenomenon of the spread of communications through intermediaries, to offer real estate or real estate services, which causes inconvenience to investors, has spread during the past three years, as a result of the increase in the licenses of real estate brokers,” pointing out To the fact that there is no specific limit for the appointment of real estate brokers in companies.

Hareb called for the need to confront this phenomenon, and for there to be greater control by the Dubai Land Department with regard to issuing licenses.

He added that "there are measures that must be taken by the department, by limiting or reducing the number of brokers for each real estate brokerage office, imposing penalties on anyone who violates the department's regulations and regulations, and that there should be field visits by the department to the offices of real estate brokers."

Hareb also stressed the importance of regulating brokers and real estate brokerage offices, in addition to periodically educating and educating real estate brokers regarding real estate marketing, and setting regulations to regulate contact times, and how to obtain investor information,

He stressed the need for a supervisory body to tighten control over companies in order not to leak dealers' information, or sell it in the market.

Customer data

The real estate consultant, Muhammad Al-Hafiti, said: “The phenomenon of telephone inconvenience by real estate brokers has become a cause of great concern in recent times,” stressing the need not to leak data of dealers interested in buying real estate in the country, in addition to raising awareness for real estate brokers, and that they have sufficient awareness. Do not disturb, and limit the spread of this phenomenon.

Al-Hafeiti pointed out that the financial fines are not enough, and they can be replaced with black points on the license, or on the person calling the "broker", given that the license holder may not be directly related to the real estate broker's behavior.

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