Sharp, a major electric appliance maker, announced a business strategy for high-performance home appliances equipped with AI = artificial intelligence and used by connecting to the Internet, and three years later, the ratio of such home appliances to the domestic sales of white goods will be 70. Clarified the goal to raise it to more than%.
Sharp calls white goods, which are equipped with AI and combine the functions of connecting things via the Internet, as "AIoT home appliances," and positions them as one of the pillars of growth.
Regarding the future business strategy of this high-performance home appliance, the company held a press conference on the 23rd, and in 2024, three years later, it will account for more than 70% of the sales of white goods in Japan from the current 30%. , Europe and the United States, etc., have clarified the targets to raise each to 50% or more.
The company has proposed washing methods according to the weather and the amount of pollen so far, and has a washing machine that notifies the completion of washing with a refrigerator or TV, and you can register the purchased ingredients by exchanging voice and suit your taste. We have already developed a refrigerator that sends menus to smartphones.
In the future, Sharp's managing executive officer, Masahiro Okizu, said at a press conference, "We have developed many AIoT home appliances ahead of other companies and are doing well, with a policy of increasing sales of such home appliances while capturing different needs in each region in Japan and overseas. Since we are coming, we would like to take a strategy that takes advantage of the preceding merits such as data collection. "