Wang Hai, an employee of Xibei Noodle Village (hereinafter referred to as "Xibei"), fell to his death on the 5th floor of Darong City, Jiading, Shanghai at around 11:00 on February 21 (for details, please click Xibei staff to fall from the building. Relevant! Company: The unfair treatment is untrue, and the police have been reported), which once again brought Xibei into the public eye.
The Red Star Capital Bureau noticed that the working hours were too long, and it was once a common problem that Xibei employees complained about on the Internet.
Behind this is Xibei's anxiety about the continuous decline in performance under the continuous expansion of stores and new brands in recent years.
Families suspect unfair treatment
Xibei: None of the above
After Xibei employee Wang Hai fell from the building and died, his family told the Red Star Capital Bureau that Xibei said that the person in charge reported to the manager when he saw the news of Wang Haifa, and the manager arranged for the current store manager to find Wang Hai.
The store manager met Wang Hai on the road and had a brief chat, feeling that Wang Hai's emotions were not as nervous as he said.
Not too much to say.
After about 10 o'clock, the store manager couldn't find Wang Hai in Dayong City, and when he saw Wang Hai again, it was after he fell from the building.
The police rushed to the scene as soon as possible, and told Wang Hai's family at the end of February that the preliminary judgment ruled out homicide and committed suicide by falling.
The family members saw the chat records between Wang Hai and his colleagues on Wang Hai's mobile phone. Based on this, they believed that the cause of Wang Hai's suicide was most likely the unfair treatment by the leaders.
The chat records of Wang Hai and the user named "Xi Bei Pan Mou" show that Wang Hai said: "I may come a little earlier every day and do a little more work, but I can't enjoy the same policy as others, the first in the store. A fine is also a fine for me... It may also be because my relationship with the kitchen is not very good." At 9:45 on February 21, Wang Hai mentioned in the communication with the leader Jia Moumou: "I just want to give and get It’s in direct proportion to the amount of work, and the more you work, the more you get.”
Xibei told the Red Star Capital Bureau: "The family members of the above two situations have also responded to us. At present, we have done detailed internal inquiries and investigations, and the above situation does not exist."
The employee was exposed to have been without social security
Xibei: Learn about the situation with outsourcing companies
Wang Hai's family also revealed to the Red Star Capital Bureau: "Wang Hai has no social security during his work in Xibei. Since 2018, he has not paid any social security."
Xibei confirmed this to the Red Star Capital Bureau.
Xibei said: "We are communicating with the third-party job outsourcing company where the employees who fell from the building have failed to pay social insurance. It should be noted that catering is a labor-intensive industry, and it is a labor-intensive industry. Due to its strong nature and large amount of labor, it will often take the form of third-party job outsourcing. Therefore, Xibei also adopts the method of third-party job outsourcing according to the characteristics of the catering industry, and the relevant labor subjects and labor relations (including social security payments) are also It will be implemented by a third-party company in strict accordance with relevant laws and regulations.”
The Red Star Capital Bureau noticed that some netizens claiming to be Xibei employees (former and current employees) on the Internet said that it is normal for them to work more than 12 hours.
Staff working too long is a long-standing problem in the service industry.
Not long ago, the Beijing Municipal Bureau of Human Resources and Social Security issued a notice saying that from March 15th to May 15th, it will organize a centralized inspection and rectification of the maintenance of working hours and rest and vacation rights in the city, focusing on key industries and enterprises, and centralized inspection and rectification. question.
The service industry is one of the key industries to be investigated and rectified.
Xibei said to the Red Star Capital Bureau: "Xibei realizes a shift system."
But it also added, "The working hours of employees are related to the location of the store. If it is a store located in a comprehensive shopping mall, the working hours are also the same as the business hours of the mall."
Several fast food brands have been launched over the years
Almost gave up now
Employees work overtime, which reflects the pace of Xibei's expansion and opening of stores in recent years, and also reveals Xibei's performance anxiety.
The Red Star Capital Bureau learned that Xibei Catering Co., Ltd. was established in October 1993 and entered Beijing in 1999. In 2013, the main brand of the core business was re-identified as "Xibei Noodle Village".
At present, "Xibei Noodle Village" has about 400 stores nationwide.
"I am still pursuing large-scale business." Jia Guolong, founder and chairman of Xibei, once said in a dialogue with brand strategy expert Li Guangdou.
In addition to the scale, Xibei is also constantly creating and launching other catering brands besides formal meals.
In the past 5 years, Xibei has successively built 7 fast food brands, and recently focused on creating a pre-made dish brand "Jia Guolong Kung Fu Cuisine".
In the process of expanding stores and building new catering brands, speed and efficiency are of the utmost importance, and it is inevitable that front-line employees will be under great pressure. However, judging from the current information on the Wang Hai incident, Xibei front-line employees may not be matched basic benefits (social security, overtime pay).
At the same time, Xibei is also facing performance anxiety due to the impact of the epidemic and the hard-to-find growth point.
Jia Guolong said frankly: "We will definitely lose money this year (2021). This year's revenue is stronger than last year, but this year's expenses are significantly larger than last year."
Although Xibei has been looking for growth points in recent years, it has fallen into a predicament: the main meal brand "Xibei You Noodle Village" is weak in innovation and has the risk of aging. "Go" a group of users; new brands ranging from fast food to pre-made dishes have not been generally recognized by consumers.
Regarding the problem of the aging brand of "Xibei Noodle Village", Jia Guolong admitted: "We are aware of this problem. In the first five years, I focused more on fast food and explored new projects more, so I invested in old brands. There are some debts, we will go back now, we will start making up lessons now, and Xibei will start to rejuvenate the brand again.”
Xibei is also constantly exploring new directions, and fast food has been their focus for the past five years.
The fast food brands established by Xibei in recent years include Xibei Oatmeal Workshop, Xibei Oatmeal Noodles, Maixiang Village, Super Roujiamo, Xibei Yogurt House, and Gong Changzhang.
But Jia Guolong said in January 2022: "The first seven projects have all been abandoned." Xibei's future development direction has become Kung Fu cuisine again, and it wants to develop a pre-made dish brand "Jia Guolong Kung Fu Cuisine".
"The future of Xibei actually follows the development of kung fu cuisine. It will become the core business and leading business of Xibei in the future. In ten years, Jia Guolong's kung fu cuisine should account for 90% of Xibei's business." When Jia Guolong and Li Guangdou were talking said.
The Red Star Capital Bureau read the reviews of "Jia Guolong Kung Fu Cuisine", and many of them were "small amount of food", "expensive" and "dishes are overwhelmed".
After the epidemic, Xibei obviously lost the spirit of rejecting any external investment.
In January 2022, Jia Guolong said: "We have decided to go public and raise capital to mobilize the energy of capital. If we want to achieve great development, we must use the energy of capital."
Red Star News reporter Yu Yao intern reporter Zhang Luxi