China News Service, Jinhua, March 19 (Dong Yixin and Wu Bingqian) "The service here is very professional. Before setting the scene in the crew's studio, the staff will carry out pre-job safety training for the crew, such as firefighting, electricity use, climbing, and horse riding. Guaranteed smooth shooting." Recently, in Hengdian Town, Dongyang City, Jinhua City, Zhejiang Province, Luo Manping, production director of a filming crew, said.

　　Hengdian, located in central Zhejiang, has built a complete ecological chain of the film and television industry: two-thirds of China's film and television works come from here, and it has received more than 3,600 film crews. It is one of the largest film and television shooting bases in the world.

　　In recent years, Hengdian has been focusing on serving film and television creation and production, actively guiding the gathering of high-quality film and television resources and high-end film and television projects, taking multiple measures to promote the integration, standardization and digital development of the film and television industry, and promoting the standardized and healthy development of film and television bases.

The digital cockpit of the brain of the film and television culture industry.

Photo by Cai Jingfeng

Integrate resources to promote the steady improvement of services

　　A few days ago, the State Film Administration, the State Administration of Radio, Film and Television and other departments jointly issued the "Opinions on Promoting the Standardized and Healthy Development of Film and Television Bases", which provided guidance on establishing and improving relevant standards and norms for film and television bases, strengthening content supervision, industry guidance, demonstration and publicity guidance, etc. Clear guidance.

　　"In the construction of the base, Hengdian Film and Television City insists on implementing unified management, unified service and unified coordination of each crew, shooting scene and supply side. By integrating scene resources and innovating service methods, resource aggregation and optimal efficiency have been achieved. Integrated services The model has become a powerful driving force to promote the standardized and healthy development of the film and television base." The relevant person in charge of Hengdian Film and Television City said that in the past two years, Hengdian has built a large number of modern and contemporary scenes and high-tech studios, and actively expanded and standardized the supply system of film and television production elements. , Supporting service system.

　　At present, Hengdian Film and Television Base covers a total area of ​​more than 50,000 mu, covering more than 30 film and television shooting bases, with more than 100 Class A (movie-level) and B-level (TV-level) studios, costume, period, modern and contemporary film and television. The number of shooting scenes exceeds 2000.

　　In addition, Hengdian Film and Television City is vigorously promoting the construction of a supply chain platform for the film and television industry.

The supply chain platform follows a highly market-oriented operation, and the crew and suppliers can trade freely. After the construction is completed, it can serve thousands of film and television companies and business institutions, covering more than 30,000 employees in the film and television industry.

　　"After the crew rented the lighting and photography equipment from the film and television industry supply chain platform supplier, the service is in place. Not only can they assist in the maintenance and maintenance of the equipment, but also help with inventory, classification, and storage every day after work, which makes the crew worry-free and at ease. The shooting is very good. It went well," said Liu Guangchao, the production director of the production crew of "Waiting" and "Lonely Mountain White Skin".

Standardization of subdivision standards to promote the development of industry norms

　　Hengdian Film and Television City is one of the earliest film and television bases in China to formulate systematic service procedures and standards. The "Service Specifications for Film and Television Shooting Bases" formulated by it has become a national standard and has been promoted in China.

　　With the successive launch of many high-tech studios in Hengdian Film and Television Industrial Park, the improvement of film and television supporting facilities, and the continuous improvement of the entire film and television industry chain, Hengdian is actively exploring and formulating industry segmentation standards, and continues to promote the improvement and perfection of standardized processes, processes and services. , the content covers the whole process of film and television shooting, in order to further realize standardized management and promote standardization.

　　It is reported that Hengdian Film and Television City is promoting the formulation of 14 safety management standard systems including "Stage Safety Management Standards", "Special Operation Safety Management Standards", "Standards for Safety Operation Management of Crew Shooting", and "Standards for Safety Operation Management of Crew Demolition".

　　Only for special operations, Hengdian has formulated 15 safety standard operating specifications and emergency operations such as hot work, high-altitude work, horse-riding work, hoisting work, confined space work, ground-breaking work, water work, and temporary electricity use. Strive to refine the formulation and improvement of safety management standards.

　　After long-term development and practice, Hengdian Film and Television City has formed a set of mature and feasible management system and service standards, which has promoted the standardized and healthy development of the film and television industry to a certain extent.

A film crew in Hengdian filming scene.

Single crown fixed shot

Technology empowers digitalization to drive industrial transformation and improvement

　　In recent years, Hengdian has also actively promoted the application of new technologies such as 5G, artificial intelligence, blockchain, and virtual production. Through the development and construction of the brains of the film and television culture industry, it has promoted the standardized development, transformation and upgrading of the industry.

　　At present, the Hengdian film and television shooting base has achieved full coverage of 5G, and has the most advanced LED virtual digital technology in China, VR cloud scene survey platform, "Hengyingtong" have been developed and put into use, cloud viewing, cloud production, cloud distribution has become the norm.

　　A few days ago, the main creative team of the period drama "Southern Archives" came to Hengdian to view the scene. Before that, they had intuitively understood the Hengdian film and television scene on the cloud through the VR cloud view platform.

　　"The VR Yunkanjing platform is very convenient. The mansions, houses, and streets in the VR scene of the Dream Bund and the surrounding era scene are very clear, and the dimensions are clear. The director and artists are very satisfied." said Liu Bin, the producer of "Southern Archives".

　　With the active advancement of the brain construction of the film and television culture industry, Hengdian relies on the new generation of information technology means such as big data, cloud computing, artificial intelligence, etc., through technology-driven, to build a high-tech film and television shooting and production industry development platform, so that film and television works can be created from scripts. , digitization, standardization and industrialization of the entire film and television industry chain, such as crew preparation, film and television shooting, post-production, publicity and distribution, copyright trading, derivatives development and trading.

　　"The brain of the film and television culture industry can promote the transformation of industrial governance from empirical judgment to data intelligent decision-making, and has become an important means to promote the digital and standardized reform of the film and television industry and enhance the core competitiveness of the industry." The relevant person in charge of Hengdian Film and Television City said that in the future, Hengdian will Accelerate the pace of digitalization and industrialization of film and television, and contribute more to the high-quality development of the film and television industry.

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