When the industrial park plays a "literary and artistic model"

　　Along the southbound route of the Shanghai-Kunming Expressway, the G60 Science and Technology Innovation Corridor in the Songjiang area of ​​Shanghai unfolds one after another, and various industrial parks named after science and technology innovation come into view one after another, making people overwhelmed.

There are many workshops and workshops left over from the old industrial factories in Shanghai, and the industrial parks transformed according to local conditions also have their own characteristics.

From simple physical agglomeration to later "chemical reactions" with high-tech and cultural enterprises in the park, what kind of mashup sparks can a park "blessed" with art produce?

　　The park is no longer just "space + service"

　　Walking into the Qingkong Habitat Industrial Park located on Xinteng Road, one's eyes are naturally guided to the hanging giant banners - a large-scale ceramic firewood art exhibition is on display.

Newcomers will inevitably wonder: "Is this really an industrial park?" Works Exhibition" is on display, attracting more than 50 artists from all over the world.

More than 100 works on display cover fiber, ceramics, glass, clothing, lacquer art, sculpture, painting and many other art forms.

　　The "inconspicuous" all-transparent glass podium and coffee bar at the entrance are also eye-catching. Many masters have given high-level art lectures here, and the coffee bar has become the first choice for interviewing candidates of enterprises in the park.

"Many companies in the urban area like to interview here. The lighting is from the works of masters, the art works are arranged in a patchwork, and the soft environment is more attractive." An HR of a settled company said.

　　The first phase of the park currently has 8,000 square meters arranged as art space, accounting for nearly one-third of the total area.

Behind such an almost extravagant luxury, it reflects the change of concept. Peng Haicheng, general manager of Qingkong Habitat Industrial Park, said: "In the past, the development and management of the park focused on 'space + service', but now companies pay more attention to the park and the tonality of their own brands. The degree of fit, the science and technology park must have a personality, and it is difficult to develop without characteristics.”

　　"In the future, the second phase will be a more artistic park, where works of art can be accessed in all indoor and outdoor spaces. The entire park will be an open-plan park without walls, not only as an office space, but also as a place for citizens to relax. "Peng Haicheng said.

　　Mix and match to stimulate "chemical reaction"

　　In the promo video for the countdown to the Beijing Winter Olympics, Wang Xuyuan wrote "2022" and 15 different "winter" characters with splashes of ink, combining the structure of Chinese characters, calligraphy lines and oriental aesthetic connotations to combine the Olympic spirit, Olympic culture and the Chinese nation. The essence of culture is integrated, and the expression of the times is very visual impact.

Now, this "Winter 15th" is being exhibited in the Qingkong Habitat Art Museum together with his other works.

　　Not only does the art museum provide a very high artistic taste and concentration, but also relying on the teaching and human resources of the Academy of Arts and Design of Tsinghua University, the industrial park currently has 6 masters who have set up studios, and also has a Lin Lecheng fiber art exhibition hall and a contemporary art exhibition hall. .

"The artistic atmosphere and rich resources of masters in the park provide impetus for the development of the park," said Peng Haicheng.

　　Among the high-quality works of art, the settled enterprises and literary and artistic creations gradually began to produce "chemical reactions" from simple physical aggregation.

"Exhibition is the second creation of art." Mr. Jiang, the director of Siwei Exhibition, is interested in the strong artistic atmosphere in the park. "You can learn a lot from masters and get enlightenment." He did not expect Yes, the park helps enterprises more directly. Through the introduction of the park and Master Lin Lecheng, I have come into contact with many excellent artists.

Businesses quickly hired them as aesthetic consultants, adding value to the company's display business.

The effect is immediate. In 2020, when the entire exhibition industry was shut down for half a year due to the epidemic and the performance of its peers was generally poor, Siwei's exhibition completed output of tens of millions of yuan, far exceeding the industry average.

　　"If you measure it in terms of floor efficiency, you will observe a very interesting phenomenon." Peng Haicheng said, "Even if such a large area is used for art, the park's floor efficiency and tax payment are still among the best in the science and technology corridor, which shows that cultural and creative industries are The energy of combining with science and innovation is great." As of the end of last year, the occupancy rate of enterprises reached 92%.

　　Help to incubate the domestic cultural and creative industry chain

　　Once the once hard "dimensional wall" between cultural and technological innovation is broken, the changes brought about by many practitioners were unexpected.

　　A Chaowan brand started out as an anchor with goods. When it entered the park, it was already the head anchor of a short video platform in the field of Chaowan.

The strong atmosphere of original art in the park made Mr. Yuan, the brand manager, gradually develop the importance of creating self-IP of cultural and creative products.

　　"Shortly after moving in, the park arranged for a group of artists such as Lin Lecheng to have a discussion with the company." At present, the company has signed a group of emerging artists and started to develop original IP, expanding from the downstream sales link of the cultural and creative industry chain to the upstream, The monthly revenue exceeds 10 million yuan.

　　"How to implement cultural and creative industries has troubled many companies. We try to let science and innovation provide more reference for cultural and creative industries and realize the implementation of the cultural and creative industry chain." Peng Haicheng said that the Qingkong Habitat Industrial Park is helping ceramic art everyone and 3D Print business docking.

In the future, ceramic art may be able to use powder printers to enter millions of ordinary people in a more direct and friendly way.

　　The track is becoming clearer, and Mr. Yuan is confident: "In the future, we will try to open up the upstream and downstream of the industry chain and create China's own leading trendy toy brand." And the fiber artist Lin Lecheng is here to obtain the authorization of Rong Art creation and derivatives. , industrial incubation in one platform service.

He admitted that this coveted environment and platform could not be experienced in the university.

He even moved his doctoral classes to the art gallery here.

Pei Longxiang