Zhongxin Finance, March 19 (Ge Cheng) For a long time, "good sales figures and low profit levels" have become a major problem that plagues China's automobile development.

The phenomenon of "hard work to build a trolley and a profit of more than ten yuan" has become a common problem in the industry. The problem of brand value has seriously hindered the growth of car companies' profits.

　　Faced with such a problem, some car companies reduce costs by reducing configuration, and some car companies try to build brands to increase profits.

　　On March 18, the Tank 500 was officially launched, equipped with a "V6" engine, and the starting price exceeded 350,000 yuan, and the top model even exceeded 390,000 yuan.

Some people questioned that Chinese brands of fuel vehicles dare to sell so expensive, who will pay for it?

　　In fact, there are not many flagship SUVs of Chinese brands in the market.

Changan, Trumpchi, Hongqi, Roewe and other brands have successively launched such models, with prices ranging from 200,000 to 300,000 yuan. The large body size and complete configuration are the characteristics of these models.

　　In terms of joint venture brands, Mercedes-Benz, Audi, and BMW SUVs of 300,000-500,000 yuan abound. The general characteristics of these models are that the "low-profile" is very shabby, and the "top-profile" requires extra money.

　　Some insiders said that such pricing is conducive to dislocation competition, which is equivalent to "using the best horses to the middle horses", which is conducive to the exertion of the advantages of Chinese brands in terms of "cost performance".

　　The whole series of models starts at 350,000, and is about to face the position that luxury brands have worked hard for for many years. Is the Tank 500 ready?

　　Why did the Tank 500 use the traditional and more expensive V6 engine when new energy sources have become the trend?

In this regard, Liu Yanzhao, CEO of the tank brand, said: "Tanks should become the top equipment in the industry and become their own standard. Guided by feelings, they will go upstream and let the off-road niche category return to the public's field of vision." In his view, the tank brand has chosen a path that is contrary to consensus but completely correct.

Liu Yanzhao, CEO of Tank Brand, introduced the Tank 500 tank car at the scene.

Photo courtesy

　　In fact, many Chinese brands have launched models with six-cylinder engines, but most of them are only used on top models, and the market response is generally not strong.

There are very few Chinese brands that dare to use "six-cylinder" engines on all models.

　　In response to the problem that the Tank 500 will face the joint venture brand, Liu Yanzhao said that it is necessary to break the "import monopoly" of large-displacement off-road SUVs.

He emphasized: "We must break joint ventures, foreign monopoly and unreasonable premiums, so that Chinese car owners no longer have to pay for big-name halo."

　　In reality, since the birth of the tank brand, the voice of doubt has never stopped.

　　Since its launch, the "Internet celebrity" tough guy SUV Tank 300 has been questioned whether "the price is too expensive". Its price range of 200,000 to 300,000 has already touched the "ceiling" of this level of self-owned brand models.

However, in the face of doubts, car companies once said that they would temporarily stop accepting new orders due to too many orders.

　　Mr. Li, the owner of Haval H6, who is over 60 years old, said in an interview with Zhongxin Finance that he is currently very satisfied with the car he drives.

He revealed that he is about to retire and plans to travel around China by car.

Regarding the issue of changing cars, he said: "Like Haval, they are all owned by Great Wall. When the time comes, you must try the tank brand." (End)