Recently, the Red Star Capital Bureau was informed that apps such as Douyin, Toutiao, WeChat, Taobao, Dianping, Baidu, Weibo, and Xiaohongshu have all launched the algorithm shutdown button, allowing users to close the “personalized recommendation” with one click in the background.
On March 17, the Red Star Capital Bureau found that the above APP algorithm shutdown buttons have been launched, and most platforms require users to go through the four steps of "I-Settings-Privacy Settings-Personalized Options" to close the personalized recommendation function. In addition, WeChat On the personalized recommendation page, it is also prompted that if you turn off personalized advertisements, the number of advertisements you see will not decrease.
Taobao related pages also reminded that "the number of advertisements will not change, and may be advertisements that you are not interested in".
In terms of specific operations, in the Toutiao app, to turn off personalized recommendations, you need to open the "My" page, click "Settings", enter "Privacy", and then click "Personalized Recommendation Settings" in three steps.
It is worth noting that Toutiao’s personalized recommendation has four dimensions. Users can choose to turn off personalized recommendations with one click, or they can turn off “Location Based”, “Based on Search Records” and “Based on Watchlists” according to their own needs. personalized recommendations.
If the user chooses to close the personalized recommendation, the Toutiao prompt window will display: "After closing, you will not be able to see the personalized recommendation content, which may affect your reading experience."
In WeChat, users can turn off personalized advertisements through "Me-Settings-Personal Information and Permissions-Personalized Advertising Management".
WeChat will remind users on this page: "If you choose to close, the number of advertisements you see will not decrease, but this product will no longer show you personalized advertisements, and the advertisements you see may be relevant to your preferences. reduce".
Similarly, on the "My Taobao-Settings-Privacy-Advertising Management-Personalized Ads" page of the Taobao APP, when the user chooses to turn off the personalized ads, a reminder "The number of ads will not change, and may be ads that you are not interested in." ".
In Weibo, in addition to the "personalized advertisement recommendation", there is an additional "personalized content recommendation", both of which can be closed with one click.
In the Douyin APP, users can turn off the display of personalized advertisements in "I-Settings-Understanding and Manage Advertising Push-Personalized Advertising".
In January this year, the "Regulations on the Administration of Algorithmic Recommendations for Internet Information Services" were promulgated, which clarified that algorithm recommendation service providers should inform users in a conspicuous manner of their provision of algorithmic recommendation services; Offers a convenient option to turn off algorithmic recommendation services, effective March 1.
In this regard, some netizens commented: "It should have been closed a long time ago, so that advertisements can be avoided", but some netizens said that they can accept the APP to recommend products according to their personal needs, "It is better to receive advertisements related to them than to receive advertisements that are not related to them. Yes. You don't have to look for it hard, it's what you like to save time."
Chengdu Business Daily-Red Star News reporter Yu Yaoqiang Yaxian
Intern Zhao Yiyi