China News Service, Shijiazhuang, March 18 (Li Yang, Zhou Zhiping) "Friends from the Internet, my hometown is located at the foothills of Mount Yanshan. The sandy loess soil is suitable for sweet potato planting, and the taste is sweet and glutinous. You are welcome to place orders." On the 18th, Hebei Qiao Xiaoju, a villager in Dashiling Village, Qinglong Manchu Autonomous County, Qinhuangdao City, Province, introduced her sweet potatoes to netizens in the live webcast room.
Qinglong Manchu Autonomous County is located deep in the Yanshan Mountains.
Due to the barrier of mountains, the logistics and distribution costs of agricultural products are high, and characteristic agricultural products such as apples, chestnuts, walnuts, sweet potatoes, and millet are "difficult to come out of the mountains."
In July 2021, the local government put forward the idea of "three-level secretary" to grasp the development of e-commerce, forming a full coverage of city, county, township and village logistics, opening up the "last mile" of agricultural product sales, and solving the problem of "difficulty in selling" agricultural products in the county.
The picture shows villagers packing for online sales orders.
Photo by Tao Yusuo
The 42-year-old Qiao Xiaoju is a large local sweet potato grower. The instability of sales and prices every year was her "heart disease".
In 2021, Qiao Xiaoju seized the policy dividend and actively participated in the e-commerce training organized by the county.
The real live broadcast with a strong "local flavor" made Qiao Xiaoju have nearly 50,000 fans on a certain platform, and successfully expanded sales channels with the help of online live broadcast, becoming the first local grower to carry goods through "electric shock" live broadcast.
Qiao Xiaoju said that now the sales have opened up, and she has begun to sell seedlings, dried sweet potatoes, vermicelli and other deep-processed products, which are exported to Guangzhou, Shenzhen and other places.
"This year, the planting area of sweet potatoes will be expanded, and at the same time, we will promote and sell products for the big apple growers and chestnut growers in the village for free, so as to truly sell the hometown's characteristic good things to the whole country."
The picture shows that the agricultural products sold on the Internet are being loaded into trucks and sent to all parts of the country.
Photo by Tao Yusuo
In Qinglong Manchu Autonomous County, many growers like Qiao Xiaoju take the Internet "express train".
Han Wenliang, a 35-year-old entrepreneur who returned to his hometown, led 105 villagers to co-found a chestnut cooperative.
With the help of local policy dividends, Han Wenliang has changed the traditional sales model and opened up a new world of online sales. He has led the operation of 5 online stores.
In this year's special event to help farmers on the online platform, 12,659 single chestnuts were sold in just 5 days, with sales reaching more than 230,000 yuan.
One of her stores has occupied the first place on the list of an online platform for 7 consecutive days.
In the e-commerce studio of the Wuzhishan Village Village Committee of Xiaoyingzi Town, villager Zhang Xinyuan is selling his chestnuts through an online platform.
"In the past, the price of chestnuts could not be sold, and the initiative was not in my own hands. Now the village provides free workshops, and the chestnuts are sold to all parts of the country 'online', and more than 1,000 orders have been sold in the past three days." Zhang Xinyuan was so excited about the benefits of "e-commerce + live broadcast", she never thought that her chestnut would go out of the mountains in this way.
It is reported that Qinglong Manchu Autonomous County further strengthens the comprehensive e-commerce talent team by cultivating rural entrepreneurial youths and outstanding youth with e-commerce foundations, and plays their role in driving the sales of agricultural products.
Up to now, Qinglong Manchu Autonomous County has incubated and opened 340 live broadcast accounts, completed the hardware renovation of 198 village stations, and held 95 online and offline webcast training sessions.
Through live broadcast, short video marketing and other methods, local online retail sales will reach 1.694 billion yuan in 2021.
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