The price of Nai Xue's tea has been greatly reduced by 10 yuan, and milk tea is going to bid farewell to the era of 30 yuan?

　　Zhongxin Finance, March 17 (Zuo Yuqing) On March 17, Nai Xue's tea announced a significant price reduction, launched the "easy series" of 9-19 yuan, and promised to release at least one product below 20 yuan every month. .

The price difference is as high as 10 yuan

　　Zhongxin Finance found that the prices of various products of Nai Xue’s tea have been reduced. There are no “3 prefix” products on the current menu, and 14-25 yuan has become the main price band of Nai Xue.

Taking mango products as an example, the price difference of "Easy Mango" of 19 yuan is as high as 10 yuan compared with "Domineering Mango" of 29 yuan.

　　At the same time, Nai Xue's tea has also bid farewell to the era of 30 yuan, and many products have been reduced to 29 yuan.

At present, there are no products over 30 yuan on Naixue's menu.

On March 17, Nai Xue's tea announced a substantial price cut, launching the "Easy Series" of 9-19 yuan.

　　For the newly launched "Easy Series", Nayuki's Tea said that it will insist on using the same high-quality raw materials as other series.

Say goodbye to the "30 yuan era" with milk tea?

　　Since the beginning of this year, HEYTEA and Nai Xue’s teas have announced price cuts.

　　At the beginning of the year, some netizens noticed that the prices of various beverages on the HEYTEA menu were lowered, ranging from 1-10 yuan.

On February 24, HEYTEA issued an announcement stating that there are no more beverages starting with 3 characters on the standard tea menu of HEYTEA, and products of 29 yuan and above will no longer be launched this year, and all products will never be released this year. price increase.

　　Today, Nai Xue's tea, known as the "most expensive milk tea", has also announced a substantial price cut. Will the new tea drink bid farewell to the "30 yuan era"?

　　Chinese food industry analyst Zhu Danpeng told Zhongxin Finance that the current Chinese-style new tea drinks are close to saturation, and the industry dividend is gradually fading

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Data map: There was a long queue at the entrance of Nai Xue's tea.

Photo by Zheng Jiangluo

　　"The price reduction of a leading brand like Nai Xue's tea will help to expand the consumer group and increase the overall profit and scale." Zhu Danpeng said.

　　In this regard, some netizens said: "The milk tea industry is about to roll up." "Is it possible to realize the freedom of milk tea?" (End)