The reporter's investigation found that the children's makeup products currently on the market are mixed, and the various standards and certifications published by businesses are also varied, and it is often difficult for parents to distinguish.
The reporter visited and found that many offline physical stores bundled children's makeup with Disney IP and "hidden" them in toys for sale; on e-commerce platforms, the keywords of children's makeup are often set as toys, gift boxes, etc.
But children's make-up products are different from general toys, and the safety of their ingredients cannot be ignored.
State Food and Drug Administration reminds
Since January 1 this year, the "Regulations on the Supervision and Administration of Children's Cosmetics" have been officially implemented, which stipulates that children's cosmetics should be marked with the children's cosmetics logo stipulated by the State Food and Drug Administration - "Little Golden Shield" on the display surface of the sales packaging.
"Little Golden Shield" is not a product quality certification mark, but a distinguishing mark that distinguishes children's cosmetics from other confusing products such as adult cosmetics, disinfection products, and toys.
After recognizing the "Little Golden Shield" logo and checking the product registration number of the State Food and Drug Administration, you can buy regular and qualified children's color cosmetics products.
Phenomenon
Children's make-up is becoming more and more popular, some happy and some sad
"Mom, I also want to do makeup like you!" Many parents with little princesses have encountered such curious requests from their children.
On her daughter's 5th birthday, Chen Jing bought her a set of children's makeup gift boxes as a gift.
"A 5-year-old girl already knows how beautiful she is." Chen Jing said with a smile. After her daughter got the gift box, she liked it very much.
When it comes to buying makeup for her daughter, Chen Jing was a little worried at first: "I compared many products on the market, and finally chose a brand that specializes in children's cosmetics. This gift box cost more than 300 yuan to buy, and the price is not cheap. But the merchants have provided some certification and test certificates, which I think are relatively safe." After the trial, Chen Jing was satisfied with the product: "I tried it on my child's hands before using it, and there was no adverse reaction. It is also very easy to clean, and it will fall off after washing with water.”
However, there are also parents who encounter problems after purchasing children's makeup.
Ms. Wang bought a set of children's makeup gift boxes for her daughter online.
"I tried it on my hand before using it. I didn't expect that the skin would start to become red and tingly after a while." Ms. Wang quickly took a closer look at the makeup gift box and found that there were no specifications or implementation standards on it. Waiting for the information, the barcode can't be scanned.
"I think I may have bought a 'three no product'." Ms. Wang complained to the merchant, but the merchant denied that there was a problem with the product, so Ms. Wang had to file a complaint on the platform.
survey
The product name has traces hidden in the tricky toy store
Children's cosmetics refer to cosmetics that are suitable for children 12 years old and below and have the functions of cleaning, moisturizing, refreshing and sun protection.
What brands are there for children's makeup and where are they sold?
The reporter first visited offline and found that there are almost no offline stores specializing in children's color makeup in Beijing, and in some cosmetics sales counters and cosmetics collection stores, the reporter also did not find special children's makeup products.
The reporter finally found traces of them in some toy stores.
In a toy collection store on Changyingtian Street, the reporter saw a row of shelves with a variety of children's makeup gift boxes.
Many makeup gift boxes are printed with images such as Frozen and Snow White, which look more like toy sets.
In some children's makeup products, the reporter saw that the product name is not children's cosmetics, but "children's dress-up toys".
Compared with offline stores, online children's makeup products have more choices, but the products are also more mixed.
From the price point of view, there are not only seven or eight hundred yuan a set of products, but also a set of ten yuan products.
In addition to the Disney IP products that can be seen in offline stores, there are also some domestic and foreign brand products specializing in children's cosmetics, such as Miss Nella, Lesotho Rabbit, and Red Elephant.
Whether online or offline, the reporter noticed that many children's makeup products have added words such as "toys" and "gift boxes" to the packaging or search keywords, which attracts the public to buy, and also easily causes misunderstandings to consumers.
"I bought a dress-up toy gift box with a Disney princess pattern for my little niece at the toy store. When I got home, I found out that it was a make-up product. My family was worried that the ingredients were unsafe, so they didn't dare to give it to the child." Ms. Zhang was a little helpless.
Certification
The most credible product filing
Some make-up products list the product ingredients in detail on the outer packaging, and also note the relevant standards, but the reporter found that these products refer to the relevant standards of adult cosmetics.
As we all know, children are in the period of growth and development, and the structure and physiological characteristics of the skin are different from those of adults.
Therefore, the requirements for some indicators of children's cosmetics in the "Cosmetics Safety Technical Specifications" are also higher than those of adult cosmetics.
For example, the total number of bacterial colonies in children's cosmetics is half that of adult cosmetics.
When choosing makeup products for children, safety is the most important thing for all parents.
In order to reassure parents to buy, many children's makeup products have issued certification and testing certificates, but the various certifications make it difficult for parents to see.
The reporter combed and found that the current certifications posted by merchants are mainly divided into three categories: one is the 3C National Compulsory Product Certification; one is the product filing in the State Food and Drug Administration; the other is through SGS, CMA and other tests. , SGS, CMA are third-party testing agencies, these testing data are for reference only.
An industry insider from a cosmetics manufacturer told reporters that among the three certifications, only the product registration of the State Food and Drug Administration represents the product is eligible for listing.
"3C certification covers many types of commodities, and some make-up products may be certified as 'toys'. After the products are registered with the State Food and Drug Administration, they will obtain a product registration number with the prefix 'makeup'. With this Only after filing can it be listed for sale.”
However, the industry insider also said that it is still impossible to distinguish children's cosmetics and adult cosmetics from the product registration number with the prefix "makeup".
This also means that it is possible that some color cosmetics products have passed the registration of adult cosmetics, rather than the more stringent standards of children's cosmetics.
new rule
To purchase and recognize the "Little Golden Shield", the drug regulatory filing needs to be checked
Since January 1 this year, the "Regulations on the Supervision and Administration of Children's Cosmetics" have been officially implemented, which stipulates that children's cosmetics should be marked with the "Little Golden Shield", the children's cosmetics logo stipulated by the State Food and Drug Administration, on the display surface of the sales packaging.
Children's cosmetics applying for registration or filing from May 1 this year must use the "Little Golden Shield" logo.
The State Food and Drug Administration stated that the release of "Little Golden Shield" aims to improve the recognition of children's cosmetics.
The State Food and Drug Administration reminded that the "Little Golden Shield" is not a product quality certification mark, but a distinguishing mark that distinguishes children's cosmetics from other confusing products such as adult cosmetics, disinfection products, and toys.
After recognizing the "Little Golden Shield" logo and checking the product registration number of the State Food and Drug Administration, you can buy regular and qualified children's color cosmetics products.
In addition, the reporter noticed that many children's cosmetics use promotional words such as "food grade" and "edible" to show product safety.
In the new regulations implemented this time, it has been clearly stipulated that the labels of children's cosmetics shall not be marked with words such as "food grade" and "edible".
The State Food and Drug Administration reminds consumers: First of all, there is no "food-grade" cosmetics, but some cosmetics manufacturers use certain raw materials that can be used to produce "food" in the production of cosmetics; "It does not matter.
To evaluate whether a cosmetic is safe, it is necessary to evaluate the safety of its raw materials, as well as its product formulation, production process, usage, storage conditions, etc.
Our reporter Zhao Yuhan