Text/Picture by Yangcheng Evening News and Guangdong Economic Television's "Jingshi Frontline" joint reporting team

　　Falling in love is a romantic thing, but in recent years, there have been frequent negative cases on Internet dating and dating platforms.

On the eve of "3.15" this year, reporters from the joint reporting team of the Yangcheng Evening News and Guangdong Economic and Television News Center's "Jingshi Frontline" conducted an unannounced visit to "Internet Dating and Friendship".

One of the reporters approached marriage and love agencies such as "My Lord's Good Fate" and "Century Jiayuan" by applying for jobs and became a "sales matchmaker"; the other reporter registered as a user of such agencies in the name of finding a partner.

　　The reporter's investigation found that the services of these marriage and love agencies have formed a certain model, generally through "fictional" solicitation, "brainwashing" marketing, "inducing" signing, "count-up" services, etc. to provide users with blind dates.

In the process of finding "true love", users are likely to be deceived.

　　solicit customers

　　Fictitious blind date attracts member users

　　The Zhujiang New Town in Guangzhou is full of high-rise buildings and crowded with traffic, gathering many office workers.

On the 15th floor of a Grade A office building at No. 85 Huacheng Avenue, a marriage and love agency called "My Lord's Good Fate" is very lively, and many staff are serving member users by phone.

　　"I'm here to help you connect. The call doesn't involve any interest. There just happens to be a girl in your age group. Are you still single?" A staff member said to the other end of the phone.

　　At the end of 2021, the reporter successfully joined "My Lord's Good Fate" by applying for a job and became the company's "sales matchmaker".

There are more than 20 "sales matchmakers" in the stores where the reporters work. Their daily job is to call and invite member customers to meet at their door, and then try their best to get customers to buy blind date packages.

　　"A man will definitely be interested in the outside world. As long as you show him a beautiful woman, he will think that this is the type that makes my heart move. But this is virtual, and (beauties) must not be seen." The reporter accepted after joining the job After the job training, during the training process, the instructor of the Guangzhou AutoNavi store told the trainees that if they want customers to consume, the “sales matchmaker” must first make up a blind date, and at the same time implicitly express that they need to pay.

　　In Jiayuan, a dating agency that claims to have 220 million members, the blind date service routine is exactly the same as the above-mentioned agencies.

The reporter found in an unannounced visit to the Guangzhou Poly Clovis store of "Century Jiayuan" that a fictitious blind date is the first step in inviting members to consume.

　　An experienced "sales matchmaker" in the store introduced: "The man is from Hengyang, Hunan, and I made up a 26-year-old female member of Hengyang. It doesn't matter if he asks for a photo first, you can just find a photo of a female member. The important thing is to let him come first."

　　promotion package

　　Seeing people's quotations to induce signing and recommending online loans

　　What if a customer is excited and wants to go to the store to meet the blind date?

The reporter learned from the investigation of the Guangzhou AutoNavi store of "My Lord's Good Fate" that after online induction, if a customer comes to an offline store, the "sales matchmaker" will bring the customer to the so-called exclusive service room for one-on-one conversations. As short as one or two hours, as long as four or five hours.

　　"First of all, we must build a sense of trust, which is the point of interest for (customers) to come to the store. Marriage and love is a personalized and private customized service. If he believes in you, he will also swipe (card) if you say 50,000, and he will also swipe if you say 50,000. (Card)." The instructor of the "My Lord's Good Fate" store imparted his experience and said, "We just know this in our hearts, we can't force members (buy a package), you will scare the members."

　　As experience users, another group of reporters registered the "My Lord's Good Fate" account to become a member, and went to the "My Lord's Good Fate" Guangzhou AutoNavi Store and Guangzhou Linhe Ximen to make unannounced visits.

　　At the "My Lord's Good Fate" Guangzhou AutoNavi Land Store, the reporter who made an unannounced visit was married, but successfully passed the on-site identity verification.

After consultation, the reporter learned that the minimum price of the store's package is 39,980 yuan.

This price is nearly double the lowest price learned by another reporter who made an unannounced visit to Linhe Ximen in Guangzhou.

　　In order to make customers consume, the "sales matchmaker" will also cooperate with each other in acting.

Some instructors taught skills in the training, and said that the so-called cooperation is that one party acts as a leader, and the other party takes the customer over and says, "Our member has a good personality, he thinks 40,000 yuan is a bit expensive, and the economy is a bit pressured, don't you have a few? Can you give him a discount?"

　　During the unannounced visits, the two reporters shied away from spending on the grounds of "insufficient budget".

"Have you ever applied for a credit card... Open your Huabei to see if you can use it, and use these if you can. Many boys come to us to find a partner, and they all use Huabei, borrowing, and micro-loans. "In "My Lord's Good Fate" Guangzhou Linhe Ximen, "Sales Matchmaker" taught reporters how to borrow online.

　　According to the statistics of reporters who acted as staff in the Guangzhou AutoNavi store of "My Lord's Good Fate", during the unannounced visit, the store can generally trade between 50,000 and 60,000 yuan a day, with a peak of 140,000 yuan.

Whenever there is a "sales matchmaker" signing an order, the store colleagues will congratulate each other in the work group.

On February 10 this year, a "sales matchmaker" shared his experience with his colleagues after he successfully signed an order: "(The client is) the kind of person who wears ordinary clothes, originally thought of giving him 27,000 yuan (thousand yuan) ), thirty-seven (thousand yuan), but when I gave him a quotation, I learned that he had money, and finally I took a price list of forty-seven (thousand yuan)."

　　In the "Century Jiayuan" Guangzhou Poly Clovis store, there is also a "sales matchmaker" who shared: "When you verify the information, you must keep rooting the success story of (blind date), and customers hear a lot of successful (blind date) here. Man, are you more confident?"

　　Supporting publicity

　　Find someone to act as a client in offline blind date activities

　　The reporter also found in the investigation that in addition to inviting customers to offline stores, marriage and love agencies will also organize some "count-up" offline blind date activities to expand publicity.

　　On February 12 this year, around the center stage of Dingfeng Commercial Plaza, Chang'an Town, Dongguan, about 180 "member customers" gathered here to participate in a blind date event called "Hanfu Singles Association". The reporter is one of them.

This is the scene of an offline blind date organized by "Lily.com". According to public information, as early as 2015, "Century Jiayuan" and "Lily.com" reached a merger agreement, and the two merged into the same company.

　　On the eve of 3.15, the reporter joined a WeChat group of 200 people through the online recruitment platform.

According to the staff: "The so-called 'filling' is to play a member customer and the opposite sex successfully in offline blind date activities, and you can get 60 to 70 yuan for a single filling."

　　"How to act as a member customer?" the reporter asked.

　　"You don't need to cooperate, you can just go on a 'blind date'," said the on-site staff.

　　"Is it all support at the scene?" the reporter asked.

　　"Some are (support), and some are members." The on-site staff said.

However, the staff member did not disclose the specific staff ratio.

　　After a little interactive game between men and women, the host said: "Please come on stage to hold hands, and the six couples who come on stage will get the prize." The backstage staff immediately asked the crowd to come on stage and pretend to hold hands successfully.

　　"You go up to get the gift again, no matter how it's always you, I've seen you 'hand in hand successfully' five or six times." After a so-called successful female member came down from the stage, a member on the side communicated with her in a low voice write.

　　A few hours later, the blind date at the mall was drawing to a close.

The staff of the offline blind date event of "Lily.com" were very satisfied with the on-site activities that day. On the way back, they said: "There will be offline activities in Shenzhen in March. If you need to come to you again."