China News Service, March 15th (Reporter Xie Yiguan) On March 15th, the China Consumers Association released the results of the 2022 "Promoting Fairness in Consumption" Consumer Rights Protection Year theme survey, showing that 60% of the respondents in daily consumption expressed a perception of fairness The overall performance is good, but more than 60% of the respondents have experienced unfair treatment, and the respondents' trust in online operators is lower than that of offline operators.

　　The specific survey found that about 60% of the respondents had a generally good perception of fairness on issues such as consumption resources, consumption treatment and transaction rules, but 65.0% of the respondents said they had encountered unfair treatment; In terms of market circulation, marketing publicity, transaction and after-sales service, 32.5% of the respondents believed that the “marketing publicity link” was the most prone to unfairness, and the problem was relatively prominent.

　　Nearly 60% of the respondents believe that the pricing mechanism and price fluctuations in the consumer market are within a reasonable range, and many consumers are sensitive to the price of "medicine and medical supplies" and "real estate agency" services.

Most consumers believe that consumption will become more and more fair in the future, but they need to be alert to obstacles such as "poor awareness of business operators' integrity" and "opaque consumer information".

　　The survey results show that nearly 70% of the respondents expressed confidence in the overall domestic consumption environment, and about 60% of the respondents expressed their approval of the standardization of the development of the domestic Internet economy, but consumers’ trust in online business operators is lower than offline ones. business operator.

In addition, more than 70% of the respondents expressed their recognition of the strength and effectiveness of consumption supervision in the past year, and nearly 80% of the respondents believed that the consumption environment has become better since the relevant work was carried out.

　　With the accelerated development of the Internet economy and experiential consumption, ordinary consumers pay more and more attention to word-of-mouth and evaluation, and pay special attention to the "after-sales guarantee" in the business activities of enterprises. Respondents are more enthusiastic about participating in online evaluation after consumption, but they are not good or bad. The degree of trust is differentiated, with “bad reviews” and “neutral reviews” being relatively higher than “good reviews”; over 80% of the respondents believe that it is necessary for operators to make self-commitment.

　　In recent years, a series of consumption issues and hot topics have aroused consumers' attention or "spit grooves".

The "high popularity" consumption issue has caused consumers to pay high attention to public opinion. 52.3% of the respondents said that they were most impressed by the incident of "anchor Wei Ya was punished for tax evasion of 1.341 billion yuan".

　　In terms of the most dissatisfied categories of goods and services reported by consumers, "health care products" and "intermediary services" ranked first for two consecutive years. Dissatisfaction has deepened.

　　In the field of Internet services, consumers are strongly advised to strengthen supervision on investment and wealth management, online payment or transfer, marriage and love, online games, online shopping, etc., which are worthy of focus.

　　This year's theme survey also measures consumer behavioral characteristics and emotional states.

The results show that consumers are generally satisfied with their current living conditions, they have a strong sense of gain and happiness in consumption, their confidence in consumption is basically stable, and the proportion of increased spending is expected to increase steadily.

　　78.6% of the respondents believe that their consumption is relatively rational, and nearly two-thirds of the respondents have plans for consumption expenditures.

However, the survey has also developed. Over 40% of the respondents said that there is anxiety in consumption, and the consumer group aged 45-64 has the lowest anxiety; 44.4% of the respondents believe that "limited income" is the most important factor restricting consumption.

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