The third-quarter 2021 start-up communication influence list released by Qingchuang Toutiao App shows that education and training companies that have been at the forefront of the list for a long time have "fallen" one after another.
In the last quarter, Gaotu, Yuanfudao, Zhuobang, Xueersi and New Oriental all ranked in the top 50 in terms of communication influence.
In the third quarter, only Gaotu ranked 27th in the top 50 list of communication influence, while Yuanfudao, Xueersi, New Oriental and Zhuobang ranked 58th, 61st, 67th and 92nd respectively.
Whether it is a media organization or a self-media account, the focus of education and training companies is on "whether it has closed down" and "whether it is in transition".
From the hot news events monitored by the Qingchuang Toutiao App, it can be seen that the top education and training institutions such as Yuanfudao, Zhuhaibang, and New Oriental have chosen "survival with broken arms" to quickly withdraw from subject training, quality education, adult education and vocational education. became their new choice.
The reporter combed through the media reports and found that Gaotu announced the closure of 13 centers across the country, focusing on four major directions: adult education, STEAM (STEAM stands for science, technology, engineering, art, mathematics) education, digital products and vocational education.
In addition to continuing the original educational hardware, Jobbang has also officially launched three literacy products, continuing to enter into quality education.
Yuanfudao has brought its STEAM science education product, "Pumpkin Science", which has been in operation for more than a year, to the public eye, and announced a few days ago that it will launch a new educational technology brand to enter the 2B intelligent education market.
Xueersi shut down most of its offline stores, made a comprehensive transformation to online training and literacy education, and announced the launch of Xueersi Literacy Center not long ago.
New Oriental chose to shut down the K12 subject training business, and turned its attention to quality education and college student business, and the college student examination business will return to its strategic focus.
According to media reports, under the "double reduction", quality education stimulates students' independent learning, and the market for educational hardware is acceptable. Some online education companies such as New Oriental are also preparing their own smart hardware projects.
The "Opinions on Promoting the High-Quality Development of Modern Vocational Education" released on October 12 added a "halo" to the vocational education track.
The opinions pointed out that listed companies and leading enterprises in the industry are encouraged to hold vocational education, and all types of enterprises are encouraged to participate in vocational education in accordance with the law, and it is stipulated that "new education funds should be tilted towards vocational education", etc.
In the context of policy dividends and rapid technological development, many founders of education and training institutions are regarded as "re-starting businesses". Whether the road to enter the new track will be smooth, and whether they will follow the "footsteps" of K12 education again, it will take time. test.
However, in the education and training industry that has experienced strong supervision, no matter which track it is in, legal operation and returning to the original intention of education should be the most basic criteria.
China Youth Daily, China Youth Daily reporter Meng Peipei