<Anchor> This
is a friendly economic time.
Today (the 14th) I will be with reporter Han Ji-yeon.
A reporter, how are you?
(Hello.) Today, let's talk about bread that was released a long time ago?
<Reporter>
Do you remember Pokemon bread?
(Yes, I think I’ve seen it a lot in articles lately, but when I think back on it when I was young, I remember that it was popular because of stickers.) This bread was re-released after 16 years, and it is so popular that it sold 3.5 million copies in two weeks. .
The number of orders is limited to one or two due to the out-of-stock crisis, but when I went to a convenience store to buy one, they were all sold out.
At the entrance of the store, there was a place that said it was out of stock, and there was also a post online that shared the delivery time of the bread.
When I searched for it on social media, I was so interested that there were 28,000 related posts.
Why are you looking for this bread?
Bread is also bread, but it is to collect stickers called 'Tibushil' that can be removed and pasted inside the bread.
Most of the buyers are in their 20s and 30s, not teenagers, and it is said that they are buying bread in bulk while remembering collecting stickers in the past.
It is analyzed that their healing method is to forget about the pain of the present moment while recalling their childhood without much trouble.
<Anchor>
It seems to be really popular.
But since this is not easy to obtain, there are quite a few people who sell it too expensive?
<Reporter>
Yes, nostalgia, retro marketing that touches memories, is it called retro marketing?
It was successful in this part, but due to the shortage, Pokemon bread, especially the sticker sticker, is sold at a high price.
The Pokemon Bread convenience store is priced at 1,500 won, but when I went to a second-hand trading platform and checked it, it sold for 5,000 won to 7,000 won, or up to 40,000 won per sheet, without the bread, stickers are required. none!
There were people who said that I would buy bread alone for 3,000 won.
Due to this situation, there was a place that sold outright rip-offs in an internet shopping mall.
It was sold at 6,900 won, more than four times the selling price, saying, 'Since it was difficult to find, the purchase unit price went up'.
Consumers are dissatisfied, saying, "Is this the second honey butter chip?" and "I have no conscience."
<Anchor>
Let's talk about something different this time.
Has KT released a used mobile phone brand called Mint Phone?
You said that if you return the mint phone after using it, you can get all the device price back?
<Reporter>
Yes, in the case of returning the product after using it for one year, it will be refunded in full after deducting VAT from the purchase price.
It's called a 'buyback' program, but in the past, only half of the price was returned.
The lifespan of smartphones is getting longer, and the issue of resource recycling has come to the fore.
At the same time, the used phone market is growing. Other mobile carriers, SKT and LG U+ also buy and sell used phones, but KT Mint Phone is the first to be branded separately.
If you buy back, you may be wondering exactly how much you get back. For example, if you buy a used iPhone for 605,000 won and return it after one year, you can get 550,000 won back excluding 55,000 won for VAT. .
Also, from the consumer's point of view, the thing that bothers me is that I have a used phone, and if I return it, there is a concern that personal information will be leaked, right?
It is said that they use an international authentication solution that completely deletes data so that it cannot be restored.
It is a way to save money and the environment if you use it as a 'buy bag', so it would be a good idea to consider it for new customers and those who plan to use multiple mobile phones.
<Anchor>
These days, cell phone prices and subsidies are very different, so if you look at the launch price alone, it is well over 1 million won.
(It's too expensive.) Because they say that they use it for a year and get what they pay for (because the device is free.) That's it.
I don't think it's bad.
But how can I buy it?
<Reporter>
Yes, it was originally only possible to purchase through a store, but now it has been reorganized so that it can also be purchased online.
All you have to do is select the device type and rate plan on the Mint Phone site and click the Apply button. Once accepted, you can confirm the detailed conditions through phone consultation and confirm your purchase.
If you want to see the real thing, you can visit a specialized dealer.
This month's event is full, and everyone who opens a ticket will be given a 50,000 won gift certificate.
When you use the buyback, is it calculated that the input VAT is also offset?
In addition, if you share the buyback image on social media, you will receive a pizza through a lottery, and a coffee dessert set will be provided to the first 300 people who apply for consultation.
<Anchor> The
advantage of being able to use mobile phones economically is that they can be used very cheaply, but above all else, as one reporter explained, I think it would be good to activate them in terms of recycling resources, conserving resources and protecting the environment.