Hubei Enshi Gives Play to the Advantages of Mountains and Water Resources -
Ice and Snow Touring Leverages the Cultural Tourism Industry
Reporter Dong Qingsen Liu Jie
"Skiing is really fun!" "I fell on my feet again, hahahaha..." On February 18, when I walked into the Lush slope ski resort in Enshi, Hubei, there were bursts of laughter and laughter.
Seeing the crowd of tourists, Hu Taomu, general manager of Enshi Lucongpo Ski Resort Co., Ltd., was very happy: "The opening eve of the Beijing Winter Olympics coincides with the Spring Festival of the Year of the Tiger, and Enshi has set off another wave of ice and snow tourism. From the end of last year to the present, Lucong has Poe has received more than 100,000 tourists."
Enshi Lvgongpo Ski Resort, which has tasted the "sweetness" of ice and snow tourism, is not an exception.
Enshi Tujia and Miao Autonomous Prefecture is located in the northeast of the Yunnan-Guizhou Plateau. There are many mountains in the territory, especially in Badong Lugpo, Xuanen Chunmuying, Lichuan Qiyue Mountain and many other high mountain areas with an altitude of nearly 2,000 meters. There are three snow seasons every year. Moon is blessed with ice and snow resources.
In recent years, with the gradual rise of ice and snow tours in Enshi, citizens' enthusiasm for ice and snow consumption has increased year by year, and industries related to the ice and snow economy have flourished.
Located in Lvcongpo Town, Juyou Shanzhuang Farmhouse has bright and clean windows and retains the characteristics of Tujia farmhouses. It is a check-in place for many tourists.
Tujia bacon, pig's trotters, pheasant... The fragrant aroma came from the kitchen, and one after another farm food came out of the pot one after another.
Sitting by the hot kang, Zhang Jing, a tourist from Xiantao, Hubei, tasted the authentic Tujia food, forgetting the coldness of the ice and snow: "Playing with ice and snow, enjoying the beautiful scenery, and tasting food, it is a worthwhile trip to Enshi Ice and Snow Tour, like this It would be nice to have a few more vacations.”
"The number of farmhouses in the town has increased from more than 10 in 2018 to more than 40 now, and there are more than 50 B&B hotels." Peng Feng, Secretary of the Party Committee of Lucongpo Town, said that the ice and snow tour led by the ski resort has been successfully developed. The town's catering, accommodation, entertainment and other industries have been activated, providing strong support for farmers to increase their income, and comprehensive consumption including farmhouses and homestays has increased year by year.
"In previous years, winter was the off-season for tourism. Most tourists came here to take pictures, and they left after taking pictures. The local people's income is limited." Li Li, the operator of Lijin Resort in Lvcongpo Town, told reporters, "In 2019, Lvcongpo Ski Resort officially opened for business. Since then, the tourism here has undergone new changes, the off-season is not short, and the four seasons are continuous. Today, the annual income of the resort is more than 500,000 yuan, and the income in winter alone can reach more than 200,000 yuan.”
The former "cold resource" has turned into a "hot economy", which has fueled infrastructure construction around the ski resorts, winter tours and global tours across the state, and has become a strong "booster" for rural revitalization in Enshi Prefecture. Labor transfer and the rapid development of the tertiary industry provide more possibilities.
"In 2021, the town's direct tourism revenue will reach more than 20 million yuan, and the ski resort will drive the town's comprehensive income of nearly 100 million yuan." Peng Feng said that more than 40 travel agencies have successively become contracted sales agents for ski resorts, and the average daily average during the business period is More than 30 tourist buses drove into the ski resort, and many homestays, restaurants and hotels in the market town and surrounding areas were booming.
The spillover effect of "tourism +" in ski resorts is obvious, and "cold resources" have become "hot industries".
"As the 8th National Public Ice and Snow Season Enshi Venue was successfully held at Lucongpo Ski Resort in Badong County, ice and snow tours are widely sought after by citizens, tourists and skiers." said Tan Yong, director of Badong County Culture and Tourism Bureau. Dongxian County is making every effort to improve the tourism infrastructure construction and public service facilities in Badong, polish the brand of ice and snow tours, improve the quality of tourism, and strive to create all-for-one tours and four-season tours.
Our reporter Dong Qingsen Liu Jie
Our reporter Dong Qingsen Liu Jie