Can fresh produce become a new outlet when fresh food outlets enter the community to reduce food waste?

  As the fight against food waste has become a social consensus, the food market is heating up.

Recently, an outlet store focusing on fresh food has appeared in the Beijing market for the first time. Almost all the fresh produce is on sale. Because the price is much cheaper than that of ordinary supermarkets, it has attracted a large number of people to visit.

At present, such fresh food outlet stores have been opened in many first- and second-tier cities, and there is a great momentum for chain expansion.

However, while experiencing the new format, people also called for the sustainable development of temporary food, and it is necessary to pay special attention to quality issues, and unified supervision standards need to be established urgently to ensure "safety on the tip of the tongue".

High cost-effective imminent fresh products are favored

  At 10 o'clock in the morning, the reporter walked into the newly opened fresh food outlet store at the entrance of Qunfangyuan Community in Tongzhou District.

  Aunt Wu, who lives nearby, brought her grandson to buy vegetables.

"Since this store opened, I rarely go to other places to buy vegetables and meat. The price is really good." Aunt Wu's vegetable basket was quickly filled by half.

  The reporter learned that this fresh food outlet store is a new format opened by Hema.

Previously, in order to cater to consumers' pursuit of freshness, its "Daily Fresh" series promised to sell for only one day.

The opening of fresh outlet stores provides exclusive channels for the "Riri Xian" food and other temporary products that were removed from the shelves on the same day.

"These fresh products are still within the shelf life, and the quality is guaranteed." According to the fresh food outlet staff, the store sets different discounts according to the validity period of different categories and different products, and the overall price will be lower than the average market price of products of the same quality. The price of some products is half cheaper than that of Hema Fresh Store.

  In comparison, the reporter found that 500 grams of strawberries sold in ordinary Hema fresh stores are 39.9 yuan and 300 grams are 29.9 yuan. In contrast, 500 grams of the same strawberries in fresh outlet stores are 16.8 yuan and 300 grams are 9.9 yuan, which is 60% cheaper. Right and left, although the strawberries are not as fresh as the ones that have just come on the market, they are basically acceptable in appearance, so they have become a popular item in the store.

A large amount of expiring food no longer flows to the trash can

  In 2019, after 9:30 pm, a netizen witnessed the scene of Hema's "large-scale removal of expiring food and throwing it away", and felt sorry for the large amount of food thrown away.

After this netizen posted the live picture on Weibo, it caused a lot of heated discussions among netizens.

  Subsequently, many consumers discovered that Hema began to offer discounts before closing the store.

  Hema said that the opening of the new format of fresh outlet is to help reduce the loss of stores and processing centers on the one hand, and to penetrate the sinking market on the other hand.

However, no more information has been disclosed about the actual effect of fresh outlet and future store opening plans.

  Ai Media Consulting survey shows that a considerable part of the Chinese population is highly sensitive to commodity prices, and the market for imminent food has huge potential. In 2020, 47.8% of Chinese consumers of imminent food are between the ages of 26 and 35.

In the view of Wang Peng, associate professor of Renmin University of China, in addition to self-operated products, fresh food outlets can also integrate brand resources in a wider range. Maximize and achieve mutual benefit and win-win.

Delicate management to ensure food safety

  For expiring food, people are most worried about quality issues.

However, how long does it take to be close to the expiration date?

How to manage expiring food?

There is no unified national standard yet.

  According to supermarket practitioners, food within the shelf life can generally be eaten with confidence if it is stored properly, but if the corresponding storage conditions are not met during the sales process, it may deteriorate even within the shelf life.

If the temporary food market is to develop sustainably, it is necessary to pay special attention to food safety and refined management to prevent the temporary period from becoming expired.