The era of digital economy is here, making entrepreneurs even more powerful
How important is the "digital economy"?
Not long ago, the state specially issued the "14th Five-Year Plan for Digital Economy Development".
In this year's government work report, the key layout of "promoting the development of the digital economy" will be the focus of government work in 2022.
Some entrepreneurs commented that this undoubtedly released a signal that the country is vigorously promoting and developing the digital economy.
According to data from Tianyancha, there are currently more than 16 million digital economy-related enterprises across the country, with more than 26 million newly registered enterprises and more than 7.1 million digital economy-related registered enterprises in 2021.
According to this estimate, more than 48 companies are registered every minute on average, of which nearly 30% are related to the digital economy.
"The era of the digital economy has arrived, how should entrepreneurs seize the opportunity?" On the talk show "Youth Talks of the Two Sessions" produced by China Youth Daily and China Youth Online, Wu Yunbo, a representative of the National People's Congress, and young representatives of the smart retail industry jointly took the pulse of the digital economy , for "how young people can start a business and make money".
Nowadays, many physical enterprises have completed the digital transformation by smelling the signs, and have concluded an integrated operation model of intelligent retail that can be replicated and promoted.
Baiguoyuan Group, which has more than 5,000 stores in more than 100 cities across the country, is one of them.
Jiao Yue, executive vice president of Baiguoyuan Group, believes, "Now the threshold for starting a business has become lower, and physical enterprises need to carry out full-link digital transformation from the upstream of the industry to the consumer side. On the consumer side, through digital platforms such as corporate WeChat, to improve the ability of a single customer Customized and precise community marketing service capabilities, reduce commodity costs through artificial intelligence and other digital technologies at the production end." As for the specific operation method of community marketing, he gave an example, "If you go to the store to buy fruit, through Simply register to become a member, and then the clerk will add you as a WeChat friend, pull you into the group to interact with you immediately, and you can place an order for delivery to your home after receiving the applet.”
"I didn't expect the store staff to recommend Jiaqun to be a big business!" Chen Jianing, a post-95s girl, has a deep understanding of this. Her mobile phone is filled with various corporate WeChat communities, and there are fruit supermarkets like Baiguoyuan Group. , as well as frequented nail salons, cosmetics stores, etc.
She is happy to accept this kind of community marketing model, "All the stores I like are on WeChat, it is more convenient to shop around and choose products with higher cost-effectiveness."
"Connection creates value, and there is no more accurate service than merchants directly adding consumers' friends." Wang Lili, director of Tencent's WeChat industry, believes that digital platforms should continuously upgrade technical means to lower the threshold for merchants and consumers to use them, and better serve these supporters. Young people who start businesses in the "WeChat Ecology".
Wu Yunbo, deputy to the National People's Congress, has always been concerned about the close relationship between the digital economy and common prosperity.
As Secretary of the Party Branch of Bayantala Sumudong Salagacha, Zalute Banner, Tongliao City, Inner Mongolia, Wu Yunbo made farmers in the village "shareholders" through live broadcasts.
He hopes that more and more young people will return to their hometowns as bosses, bringing more new ideas to the construction of digital villages and promoting the integrated development of urban and rural areas.
"Children, go back to the countryside to be eagles and horses!" In the "Two Sessions Youth Talk" program, Wu Yunbo expected more young people to devote themselves to rural revitalization.
He believes that under the rapid development of the digital economy, the gap between urban and rural areas will be further narrowed, and the digital dividend will be further released. From smart cities to digital villages, young people's entrepreneurial world will be broader.
China Youth Daily, China Youth Daily reporter Dai Yueting Source: China Youth Daily