Chongqing News from our newspaper (Reporter Liu Wenxin) Chongqing Baoyue Cellar Liquor Co., Ltd. has set up the "secondary distribution" function on the WeChat applet to promote "Jingyuefeng" liquor through pyramid schemes. Recently, it was approved by the Market Supervision Bureau of Banan District, Chongqing City. A fine of 5,000 yuan.
After investigation, the liquor company began to sell "Jingyuefeng" liquor in two specifications of 100mL and 500mL through the WeChat applet named "15 Years Puree" from January 28, 2021, and its sales model was set. "Secondary Distribution" function.
Level 1 sharing: Distributor A shares with consumers to make purchases, and Distributor A gets a 12% commission on the total order amount; Level 2 sharing: Distributor A develops Distributor B, and Distributor B shares it with consumers for purchase and distribution Member B gets a 13% commission of the total order amount, and distributor A gets a 3% commission of the total order amount.
Seven days after the consumer places an order and confirms the receipt, if there is no return or after-sales problem, the system will automatically pay the commission to the distributor's WeChat account.
According to the survey, from January to October 2021, the liquor company developed a total of 5 distributors, sold 2 pieces of 100mL liquor and 2 pieces of 500mL liquor, and the 4 pieces of liquor sold were directly purchased by consumers and did not involve distribution rebates. No illegal gains.
The Banan District Market Supervision Bureau believes that in order to sell "Jingyuefeng" liquor, the liquor company has set up a "secondary distribution" model in the WeChat applet, and calculates and pays the online remuneration based on the sales performance of the lower line, indicating that the development staff A clear upper and lower line relationship has been formed with the developed personnel, forming the "personnel chain" and "money chain" of MLM behavior.
Its business behavior belongs to the pyramid selling behavior referred to in Article 7, Item 3 of the "Regulations on the Prohibition of Pyramid Selling", and shall be punished in accordance with the first paragraph of Article 24 of the "Regulations on the Prohibition of Pyramid Selling".
In view of the fact that the liquor company has only 5 distribution personnel from January 2021 to the time of the incident, no distribution and sales records, and the harmful consequences are minor, and during the investigation of this case, it actively cooperated with the investigation of the market supervision department, truthfully stated the illegal facts and took the initiative to provide Evidence materials, voluntarily suspend the illegal behavior, and decide to impose a lighter punishment on the wine company.
Recently, the Banan District Market Supervision Bureau ordered the liquor company to correct the above-mentioned illegal acts and imposed a fine of 5,000 yuan.