The old product was renamed and the formula was re-launched. It was suspected that the inventory was sold to star fans?
After the "Fukushima White Peach" incident, a "wave" of Nongfu Spring started again
In June last year, Nongfu Spring’s soda sparkling water was questioned by consumers because the raw materials were suspected to be produced in Fukushima Prefecture, Japan, where a serious nuclear leak occurred. After that, Nongfu Spring ushered in a huge crisis of confidence.
First, it was questioned that there was a problem with the quality of the product, and then it was questioned about false propaganda. Nongfu Spring has only responded once from the beginning to the end.
The Red Star Capital Bureau found that after more than half a year, Nongfu Spring quietly stopped selling related products-the soda sparkling water with the dawn white peach flavor, and switched to the Zhixia Tao Tao flavor.
After changing the name, changing the packaging, and changing some ingredients, the new soda sparkling water made a comeback, and the stock of the old products was sold out in discount promotions such as "buy one get one free", and even some of the stock products were sold by fans of celebrity spokespersons. to buy.
origin /
Claims that raw materials are produced in Fukushima
Changed after being questioned: not related to the place of origin
Nongfu Spring once said in its 2021 interim report that it has launched soda sparkling water drinks, and the listed flavors include Dawning White Peach, Mojito, Hyuga Summer Orange and Harumi Oil Orange.
Among them, the "overturned" is the soda sparkling water drink with dawn white peach flavor.
In late June 2021, some netizens found that an offline sales point said in a promotional poster that this soda sparkling water from Nongfu Spring uses ATAKUTI peaches from Fukushima Prefecture, Japan.
The official WeChat account of Nongfu Spring also said that the dawn white peach was produced in Fukushima Prefecture, Japan.
However, the article cannot be found at this time.
According to public information, dawn white peach is one of the specialties of Fukushima Prefecture, Japan.
In March 2011, the leakage accident of the Fukushima nuclear power plant in Japan caused serious pollution to local food and agricultural products.
At that time, my country's General Administration of Quality Supervision, Inspection and Quarantine issued an emergency announcement to prohibit the import of dairy products, vegetables and their products, fruits, aquatic animals and aquatic products from Fukushima, Tochigi and Gunma prefectures in Japan from now on.
After the matter fermented, Nongfu Spring was ridiculed by netizens as a "porter of nuclear radiation".
On June 27, 2021, Nongfu Spring responded on its official Weibo account that the ingredients of the relevant products did not contain ingredients imported from Fukushima, Japan, and the labelling complied with the requirements of relevant laws and regulations, and there was no error or misleading.
It is also said that although the dawn white peach is native to Fukushima, it has been introduced in my country in the last century.
The products with a similar flavor to Dawning Peach created by R&D personnel "have nothing to do with the origin of Dawning White Peach".
However, some netizens moved out past propaganda and posters, thinking that "even if there are no Fukushima products, you are suspected of false propaganda and misleading consumers."
coping /
Dawn White Peach has no trace of new products on the shelves, saying that the ingredients are different
The Red Star Capital Bureau found that currently in the official flagship store of Nongfu Spring (Tmall), there are currently only 3 flavors of soda sparkling water available, namely Chunjian Oil Orange, Bergamot Pomelo, and Zhixia Peach.
That is to say, the original 3 flavors, including Dawning White Peach, are nowhere to be found.
Not only that, in some unofficial e-commerce stores and offline supermarkets, it is difficult to find soda sparkling water with dawn white peach flavor, and the pages of some e-commerce stores are displayed as "out of stock".
Two retailers revealed to reporters that the soda sparkling water of Dawn White Peach has been discontinued now. "I heard that the formula has been changed. It seems that the current Zhixia Taotao is the re-marketing of Dawn White Peach after changing its formula and packaging."
However, the customer service of Nongfu Spring's official flagship store told reporters that there is no inventory of Dawn White Peach flavor in the warehouse for the time being, but they have not received a notice of production suspension.
When the reporter asked if there was a difference between the dawn white peach flavor and the Zhixia peach flavor, the customer service said that there would be a little difference between the ingredients list.
Comparing the ingredient lists of the two, it can be found that the top three ingredients of the soda sparkling water of the dawn white peach flavor are natural water, erythritol and concentrated apple juice; while the top three ingredients of the Zhixia peach flavor are natural water, erythritol Sugar alcohol and peach juice concentrate.
Just look at the top three ingredients, from dawn white peach flavor to Zhixia peach flavor, but concentrated apple juice has turned into concentrated peach juice.
question /
Check: No "Fukushima White Peach" involved
Netizen: Why do you want to write it in the copy?
The reporter noticed that before the new products such as Zhixia Peach Soda Sparkling Water were put on the shelves, Nongfu Spring was suspected to have cleared the inventory once.
Taking the official flagship store of Nongfu Spring (Tmall) as an example, when the reporter checked the evaluation of soda sparkling water products, he found that some star fans had purchased soda sparkling water with dawn white peach flavor after the "Fukushima White Peach" incident.
About three months ago, a consumer evaluation area said "support all endorsements of Zhu Yilong."
Nongfu Spring's official blog shows that Zhu Yilong is the spokesperson for the soda drink.
The last Weibo related to him on the official blog was released on June 16, 2021, and no related news has been released since the "Fukushima White Peach" incident.
The reporter also found through the comments that the white peach flavor should have done a buy-one-get-one-free activity before dawn.
About a month ago, a consumer commented that "buy one get one free", "event discounts, stock up."
However, some consumers commented that "it's rubbish, it will expire soon... there are very few bubbles in it... I didn't expect the flagship store to fool consumers like this."
According to reports, since the "Fukushima White Peach" incident, some sales channels have also conducted discount promotions on the Hema APP in June 2021.
According to public information, the producer of Nongfu Spring is Nongfu Spring (Jiande) Xin'anjiang Drinking Water Co., Ltd. located in Meiping Village, Xin'anjiang Street, Jiande City, Hangzhou City.
After the "Fukushima White Peach" incident was fermented, the Weibo account @jiande, which was certified as the "Jiande Municipal People's Government Information Office", published an investigation report from the Jiande Municipal Market Supervision and Administration Bureau.
According to the report, on June 27, 2021, the Jiande Municipal Market Supervision Bureau conducted an on-site inspection of the production workshop of Nongfu Spring Jiande Company.
It has been verified that the raw materials for the production of Nongfu Spring's Dawn White Peach Flavored Sparkling Water are not sourced from Fukushima Prefecture, Japan.
In this regard, some netizens said in the comment area of this Weibo, "Why are there no peaches from Fukushima County in the drink, why do they write that they are produced in Fukushima in the copywriting of their own drinks? When they saw the car overturned, they immediately said that they were just imitating Fukushima peaches. Drinks with flavors? Isn't it false propaganda?" "No (Fukushima White Peach) is false propaganda."
On March 8 this year, the reporter called the Jiande City Market Supervision and Administration Office, and the staff said, "There is really no on-site inspection (with raw materials from Fukushima, Japan)."
Chengdu Business Daily-Red Star News reporter Yang Peiwen