Nowadays, people have become accustomed to using the Internet to assist their study, work, and life, and even weight loss has to be done through the Internet.
Weight loss training camp, weight loss official account, weight loss live studio... Remotely formulate personal weight loss plans, monitor weight and diet, which is undoubtedly convenient and intimate for some consumers who need weight loss.
"Cloud weight loss" has also become a new way for many consumers to lose weight.
The reporter's investigation found that the "cloud weight loss" market is mixed with good and bad, and there are various routines and pseudo-scientific consumption traps hidden.
●Trap 1 Helping to lose weight is actually selling
No matter on WeChat, QQ, Douyin, Kuaishou or even various APPs, the theme of weight loss has a place.
The weight loss concepts and methods promoted by every weight loss video, public account, and live broadcast room sound very reasonable, but careful analysis will reveal that some are not helping consumers lose weight, but bringing goods.
Ma Jun, a micro-business that sells meal replacements and enzymes, told a reporter from China Consumer News: "Losing weight is not an easy task, but there are too many people who want to lose weight. This is a big market. Many online businesses promote weight loss new Methods and comprehensive training for weight loss are actually bringing goods in various ways. It’s just that they use various words to make people feel that they are not selling goods, but helping consumers lose weight.”
The reporter learned that there are various weight loss products brought by merchants, including sweat clothes, slimming milk, slimming stickers, and fitness equipment.
However, the most popular weight loss products right now are meal replacements and enzymes.
"Many celebrities on the Internet are selling these two products." Ma Jun said.
The reporter searched and found that the anchors talked about the efficacy of enzyme jelly, enzyme ingot, enzyme powder, enzyme drink and other products. It seems that you can lose weight by lying down, which is really exciting.
It is understood that enzymes are enzymes, mainly composed of proteins, which play a catalytic role in accelerating the decomposition and digestion of substances. The human body also naturally produces enzymes.
Xia Jing, a consumer in Beijing, told a reporter from China Consumer News that she added a nutritionist named Doudou to WeChat.
The other party first made a diet plan and exercise plan for her for free, and asked her to check in on WeChat every day as planned.
A few days after the check-in, Doudou told Xia Jing that if she took the enzymes she recommended, the weight loss process would be accelerated, and she could eat whatever she wanted, while reducing the amount of exercise.
Xia Jing spent 2,000 yuan to buy an enzyme package from Doudou. After eating it for a month, instead of losing weight, she gained 2.5 kilograms.
When Xia Jing asked for a refund, the other party blocked her directly.
In addition, meal replacement is also a popular weight loss food on the Internet, including meal replacement powder, meal replacement milkshake, meal replacement porridge, meal replacement snacks, protein bars, etc.
It is understood that the current standard for meal replacement food is only the group standard for meal replacement food issued by the Chinese Nutrition Society (T/CNSS 0022019).
Recently, the Jiangsu Provincial Market Supervision Department issued a document reminding that the current meal replacement food lacks national mandatory standards, and the meal replacement food industry has problems such as uneven product quality, excessive marketing, and false publicity.
In addition, each meal replacement variety has different contents of nutrients such as vitamins, calcium, magnesium, iron, zinc, etc., long-term single consumption of the same meal replacement food is likely to cause malnutrition.
Fan Zhihong, an associate professor at the School of Food Science and Nutritional Engineering, China Agricultural University, said that meal replacement foods are particularly low in calories and cannot even meet the energy needs of maintaining basic life activities. Even meal replacement products with relatively balanced nutritional components require medical supervision to lose weight. , consumers can not buy and use by themselves.
●Trap 2 You can enter the camp to lose weight by paying money
Losing weight has become the mantra of many people, no matter whether you are fat or not, you must reduce it.
Some "cloud weight loss" are adhering to the concept of "if you feel fat, I dare to reduce it for you", as long as you pay money, you can enter the camp to participate in weight loss training.
In the eyes of Beijing consumer Liu Qian, losing weight has almost become a part of her life. In her words, "weight loss is a 'cause' of lifelong struggle".
She was also taken aback.
Liu Qian told reporters that she saw an introduction to an "indulgent fat loss training camp" on the Internet, so she spent 688 yuan to enter the camp to lose weight. After 21 days of weight loss, she did lose 4 kilograms, but now she is often dizzy and has no energy. .
The reporter asked in detail that before losing weight, Liu Qian was 162 cm tall and weighed 48 kg, so she was already very thin.
Yuan Zhaolin, co-founder of Changqing Health, told a reporter from China Consumer News: "Some dieters and weight loss agencies blindly help each other lose weight. If people with normal weight lose weight, it is easy to cause problems such as physical decline and malnutrition. Weight loss is for the body. , Live a healthier life, and inappropriate weight loss can seriously affect health.”
The reporter told a weight loss "instructor" on WeChat that he wanted to lose weight.
After learning that the reporter is 160 cm tall and weighs 55 kg, the other party said: "As long as you eat and exercise according to the plan I made, you can lose 7.5 kg. However, your weight base is small, and the process of losing weight is difficult. You need to buy a weight loss package of 1288 yuan. ."
But in Yuan Zhaolin's view, this is a dangerous weight loss.
"A height of 160 cm and a weight of 55 kilograms is a standard weight. There is no need to lose weight. You can strengthen your exercise to increase the muscle content of your body. In particular, losing 7.5 kilograms will bring health risks." Yuan Zhaolin said that weight loss should also consider the age factor. , For people over 50 years old, it is best to maintain a slightly fat body, because fat is conducive to the secretion of a certain amount of estrogen, and estrogen can keep bone density normal, thereby reducing the probability of fractures.
"To lose weight, you must pay attention to individual differences, which vary from person to person."
●Trap 3 Blind ketogenic weight loss is unscientific
The reporter's investigation found that some methods of losing weight on the Internet are not scientific. They blindly emphasize diet and exercise a lot, and blindly formulate weight loss plans for consumers without exploring the reasons for obesity.
"I have tried all kinds of weight loss methods, but none of them are really effective, and I still feel that my body is getting more and more puffy. I recently saw an advertisement of 'Qianhu' weight loss on the Internet, so I added WeChat. The other party just started to say to pay 15,000 yuan It can help me lose weight successfully, and it will not rebound in the later stage, but after losing 6 kilograms through ketosis, it will rebound." Beijing consumer Zhang Li told reporters.
The reporter learned that ketogenic weight loss is a popular way to lose weight on the Internet. It is a diet method by eating high-fat, high-protein, and low-carbohydrate. The total amount of carbohydrates per day should be less than 50 grams, and the total calories from fat should account for the whole. More than 75% of the total daily calories.
Through a special diet combination of "high fat, moderate amount of protein, and low water", the metabolism of ketone bodies is simulated in a state of starvation, forcing the body to consume fat to provide metabolic energy and achieve the purpose of weight loss.
Xiao Hong, a psychological consultant in Beijing Lejian Consulting Room, told a reporter from China Consumer News that psychological counseling helps to lose weight successfully.
"Losing weight is not simply to fight against fat, but also to fight against human psychology and human nature. If psychological problems are not detected and resolved, no matter how much you keep your mouth shut, it will be ineffective. When you encounter a little When you have a little bit of negative emotions, it is easy to give up all your previous efforts, regain your weight, and even lead to depression in severe cases." Xiao Hong said.