Lao Ganma also "couldn't stand" the price increase.

  On March 9, a number of Laoganma dealers confirmed the price adjustment news to The Paper.

A Guangzhou distributor told The Paper that he received a price adjustment notice on March 1. "Most of Laoganma's products have gone up, and basically each piece (24 bottles) has gone up by about 18 yuan." According to him Understand that it is because the price of raw materials has risen.

  Earlier, there were rumors that in the price adjustment official letter issued by Guiyang Nanming Laoganma Flavor Food Co., Ltd. (hereinafter referred to as "Laoganma") to the general distributors in various provinces, the reasons for the price increase were attributed to the cost of raw materials, labor costs, and freight. and so on every year.

  On March 9, the surging news reporter called Laoganma's official website, but there was no response.

  Another Guangzhou dealer told the surging news reporter that the price of the goods he took increased by about 6%-10%, and he suddenly notified the price adjustment.

"(The price increase) is definitely a cost issue." The dealer said that not only Laoganma, but other condiments had previously increased in price.

A dealer in Putian said that the price will increase in the future.

  Take Tao Huabi Laoganma Flavored Douchi Sauce (280g) (hereinafter referred to as "Douchi Chili Sauce") as an example, the wholesale price of each piece (24 bottles) was about 180 yuan before, but it has now been raised to 198 yuan/piece .

A dealer in Yiwu said that this time it "has risen a bit", and the wholesale price of each piece (24 bottles) of tempeh chili sauce in the dealer's store has risen to 211 yuan.

  The price hike appears to be affecting only dealers.

On March 9, the customer service of Laoganma's Tmall flagship store responded to the surging news reporter that it had not received a price increase notice yet.

On the same day, the price of tempeh chili sauce was still 9.9 yuan/bottle in Laoganma Tmall flagship store and Laoganma Jingdong self-operated flagship store.

  "Laoganma's price has been operating at a low level for many years, and this price increase is also in line with the pressure brought by the rising cost, which is a passive price increase." Zhu Danpeng, an analyst of China's food industry, pointed out to the surging news reporter that the cost pressure should be Laoganma's The main reason for the price increase is that due to the continuous and substantial increase in the prices of auxiliary materials and raw materials, traditional food companies have little room for bargaining and low risk resistance capabilities, so price increases are an inevitable phenomenon.

  Judging from chili, the main raw material of chili sauce, in 2019, the prices of fresh and dried chili peppers in Guizhou have risen sharply. At that time, Laoganma once chose lower-cost Henan chili peppers instead of Guizhou chili peppers, which also led to consumers' evaluation of Laogan peppers. The taste of Ma's hot sauce became worse, and Lao Gan Ma had to change it back to the original recipe.

  In fact, the growth rate of Laoganma's revenue was sluggish for a time, and it has just rebounded in the past two years.

According to Guiyang Daily, Laoganma's operating income from 2016 to 2020 was 4.549 billion yuan, 4.447 billion yuan, 4.389 billion yuan, 5 billion yuan and 5.4 billion yuan respectively.

  Zhu Danpeng added, "(The emerging hot sauce brand) basically can't shake Laoganma, and the other (hot sauce brands) are still very small, just a supplement." Zhiyan consulting report shows that in 2020, Laoganma brand hot sauce Occupy about 20% of the market share of my country's chili sauce market, and become a leading enterprise in the chili sauce subdivision track.

  The aforementioned Guangzhou dealer also said that their products are "okay" in the local market. "Well, big brands come in a lot, and they will sell for hundreds of millions."

  Zhu Danpeng judged that Laoganma's price increase will definitely have an impact on the consumer group, but it should not be too big, after all, Laoganma's rigid demand is still high.

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