The company and “Economy and Tourism” promote the culture of refilling drinking water bottles

PepsiCo supports the “Dubai Initiative” initiative and installs 50 Aquafina water plants in Dubai

PepsiCo has signed a memorandum of understanding with the Department of Economy and Tourism in Dubai to support the "Dubai Initiative" initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, with the aim of encouraging a culture of refilling and using drinking water bottles. .

promotional events

Under this memorandum of understanding, PepsiCo will install 50 Aquafina water stations in various locations across the emirate, starting with the offices of government agencies and institutions in Dubai.

PepsiCo will also cooperate with the Department of Economy and Tourism in Dubai, to implement promotional activities with the aim of empowering consumers and companies and encouraging them to move towards refilling, reusing bottles, and adopting more sustainable behaviors.

In the coming months, the two parties will launch community efforts to promote a culture of refill and reuse, and make it available to people across the emirate.

Expo 2020 Dubai witnessed the testing of Aquafina water plants, which have so far contributed to providing the use of more than 390,000 plastic bottles.

sustainable city

Hilal Saeed Al Marri, Director General of the Department of Economy and Tourism in Dubai, said that this innovative initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of the Emirate of Dubai, represents an important step towards achieving our strategy aimed at making Dubai one of the The most sustainable city in the world.

He added: “Partnership between the public and private sectors is one of the most important factors ensuring the success of this initiative, and we welcome PepsiCo’s efforts and support to help achieve the emirate’s sustainability goals.

We are also working with many sponsors and partners to encourage everyone to join this new environmental trend, to enhance everyone’s role in creating positive change and contributing to building a more sustainable future.”

Positive options

For his part, CEO of PepsiCo Middle East, Amer Sheikh, said: "We see Dubai Initiative as a purposeful initiative that encourages the adoption of conscious and sustainable choices, which is fully in line with PepsiCo's goals and ambitions."

He added: “This initiative is based on pioneering innovations, such as the Aquafina water plant, which aims to encourage people to make positive choices through which they contribute to building a better planet.

We are very proud of helping the UAE establish itself in the field of sustainability across the region.”

Aquafina water station

The Aquafina Water Plant is an important example of how innovation can grow, while keeping sustainability at the heart of business. The plant provides a unique experience by providing a variety of options to consumers, including regular water, sparkling nano-filtered water, and water without water. flavor, water with assorted flavors such as strawberry;

lemon;

peach;

Lemon and berries, without sugar or artificial sweeteners, with the possibility of customizing the carbonation, temperature and flavor intensity.

Globally, PepsiCo aims to reduce virgin plastic per serving by 50% across its food and beverage portfolio by 2030, by using 50% recycled content in its plastic packaging, and by building business models that avoid or reduce dependence. On single-use plastics, such as the Aquafina Water Plant.

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