Zhongxin Finance, March 9th. Recently, the Housing and Community Research Institute of the School of Architecture, Tsinghua University, and the Shell Research Institute released the "New Citizen Rental Demand Insight Report Series First-tier City New Citizen Rental Demand Survey" (hereinafter referred to as the "Report"), " The report found that the leasing demand in first-tier cities remained strong, and the demand for family leasing was prominent.
The proportion of married tenants in first-tier cities is 4 percentage points higher than other cities, among which Beijing has the most married tenants, reaching nearly 30%.
Leasing demand in first-tier cities remains strong
Among the leasing groups in first-tier cities, the non-local household registration population is 15 percentage points higher than other cities.
According to the survey data, the non-local household registration population among the leasing groups in first-tier cities is 15.1 percentage points higher than that of other cities, with more foreign population and stronger leasing demand.
Among the surveyed customer groups, Shenzhen tenants have more newly registered household registrations, accounting for 24.2%, followed by Guangzhou, Beijing, and Shanghai; Shanghai tenants have more non-local household registrations, accounting for 86.0%, followed by Beijing , Shenzhen, Guangzhou.
First-tier cities have more married tenants, 4 percentage points higher than other cities. Among them, Beijing has the most married tenants, reaching nearly 30%.
Due to the higher housing prices, the cost of purchasing a house and changing a house is higher than other cities. In addition to tenants without houses, there are also some groups who have houses but are renting for various reasons, such as: taking care of children or the elderly requires greater Space, convenience for children to go to school, etc., leasing can better meet living needs.
Four factors affect tenants changing rooms
Among various factors, rental price is still the main reason that affects most tenants changing rooms. Married tenants will also focus on the living area factor when changing rooms. Under certain cost constraints, married families pay more attention to the living environment.
According to the survey data, the top four factors that affect tenants changing rooms in different life cycles are: rental price, living area, construction and decoration quality, and commuting convenience. Among them, the four factors have basically the same impact on unmarried singles and unmarried couples. , the rental price is the primary consideration factor, accounting for more than 20%, and the consideration of other living environment for married and no-child families and married families with children exceeds 30%.
For married families without children, the living area and convenience of commuting have become the most important factors to consider when changing rooms. The tenant will consider the commuting situation of two people to change rooms. Because married families with children need to raise expenses, the rental price and living area become important factor, while commuting convenience is the least important factor among the four factors at 8%.
The leasing area of the first-tier city leasing group is more intensive
The development of first-tier cities is more intensive and compact, and the average rental area of each type of tenant is about 5 square meters lower than other cities.
In terms of different leasing forms, the per capita leasing area of whole-lease, room-sharing, and bed-sharing in first-tier cities is generally lower than that of other cities by about 5 square meters.
This is mainly due to higher land or housing efficiency and smaller residential area in first-tier cities, and due to the higher average rent per unit, more tenants will choose co-leasing. The survey shows that the proportion of co-leasing in first-tier cities has reached 58%, which is higher than that of first-tier cities. Other cities are 6 percentage points higher.
The proportion of joint tenancy in Beijing and Shanghai is higher than 50%, and the proportion of joint tenancy in Guangzhou and Shenzhen is relatively low.
According to the survey data, the proportion of co-leasing in Beijing and Shanghai exceeds 50%, mainly due to the different supply structure of rental housing in each city. Guangzhou and Shenzhen have more housing supply in urban villages, and many of these urban villages are aimed at foreigners. The rental demand of the population for construction is mostly small-area single rooms, and the rent is relatively cheap, so the proportion of joint rent is relatively low, and the proportion of whole rent is relatively high.
The "Report" believes that there is a strong demand for leasing in first-tier cities, and it is still necessary to continue to increase the supply of affordable rental housing.
According to the characteristics of leasing groups in first-tier cities, while adding small-sized single rooms, it is also necessary to comprehensively consider the leasing needs of family-type tenants.
At the same time, the development of affordable rental housing and the rental market in combination with urban characteristics can provide more diversified rental housing. In areas with convenient transportation or industrial clusters, focus on increasing the supply of affordable rental housing and continuously improve the job-housing relationship of tenants.
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