Mélanie Faure 4:31 p.m., March 09, 2022

Is the retail sector affected by the crisis and inflation?

Guest of Europe 1, the secretary general of Danone France Laurence Peyraut explains whether or not users will suffer a price increase, and returns to the increase in the income of partner farmers.

French food giant Danone announced its goals for the coming year on Tuesday.

Objectives to "reconnect with growth", through

"a profitable and sustainable growth model" after posting disappointing results

.

Invited to

France moves

on Europe 1 this Wednesday, Laurence Peyraut wanted to reassure consumers about a potential price increase for the brand's products.

"We are on everyday food products so it is important to make moderate increases, but which reflect this inflation. But obviously we will not pass all the prices."

The general secretary of Danone France explains: "Prices have increased between 10% and 15% at the moment and compared to our fellow citizens, we cannot increase prices of this nature. We are each going, in the value-added chain , see how to pass on some, but not all."

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An increase in the remuneration of French farmers

What is the amount of the expected increase?

“We are rather growing this year, across all categories,” continues Laurence Peyraut.

"Yoghurts of animal and vegetable origin, natural mineral water... It depends on the customers and the categories. There is no average increase."

Laurence Peyraut, Secretary General of Danone France: "We are on everyday food products so it is important to make moderate price increases" pic.twitter.com/pulTqBQoR3

– Europe 1 (@Europe1) March 9, 2022

An increase in the price of products associated with an increase in the income of French farmers.

A way to support professionals in the sector for the giant Danone.

"We are committed to supporting farmers so that they can make a living from their profession. We committed two years ago to increasing their income by 15%. Inside, we are obviously working on prices and production costs which are important factors for our farms in France to be more and more competitive."