Does it work to recruit Maimai with "Company Comments"?

　　Employees can give bad reviews to the company, but the recruitment business requires the company to pay

　　Does it work to recruit Maimai with "Company Comments"?

　　Reviews

　　Employees speak up

　　In the "Company Comments" section, employees can comment on the company, answer questions from job seekers, and even rate the company, just like a "workplace version of public comment".

　　drainage

　　Can the company handle it?

　　In addition to company reviews, the "job recruitment" of various companies is placed in a prominent position.

　　How to choose between the company who pays for the recruitment business and the bad reviews?

　　Maimai, known as the "Internet pantry", needs to be a "public comment".

　　"Look at the reviews first, then look for a job", this is a new feature recently launched by the workplace community APP Maimai - company reviews.

Employees can comment on the company, answer questions from job seekers, and even rate the company on Maimai, just like a "workplace version of public comment".

　　In fact, whether it is the "company reviews" or the "job-worthy" list, behind it is Maimai's ambition to develop its recruitment business.

Some people in the industry pointed out that company reviews are more like a tool for Maimai to drain the recruitment business.

　　With the launch of the new function of "Company Comments", Maimai has attracted a lot of doubts.

The Red Star Capital Bureau personally tested and found that an account that has not passed the Maimai identity authentication can still publish company reviews, and after passing the review, it appears on the company's rating page.

　　"Workplace Edition Public Comments"

　　Control evaluation, navy, gray production

　　How to solve?

　　"Five stars, a good company, it is a good company that gives people money." "One and a half stars, the business direction is chaotic, it can be adjusted three times a year, and if you can't come, try not to come." In the workplace community APP Maimai newly launched "Company" In the "Comments" section, an employee of an Internet giant anonymously posted comments on the company.

　　"Look at the reviews first, then look for a job", this is a new feature recently launched by the workplace community APP Maimai - company reviews.

Employees can comment on the company, answer questions from job seekers, and even rate the company on Maimai, just like a "workplace version of public comment".

　　In addition, Maimai has also launched a list of "jobs to go", and selected several companies under the labels of Maiyou's Hot List, Salary and Welfare List, Famous School Students' Favorite Company, and the Most Age-Free Company.

The Red Star Capital Bureau found that Internet giants such as ByteDance, Tencent (Tencent Holdings 00700.HK), and Alibaba (09988.HK) are all "on the list".

　　Maimai is full of confidence in the company comment function.

On February 17, Maimai founder and CEO Lin Fan shouted: "Maimai wants to redefine the job search model", to promote the recruitment industry into the "review era", "Consuming reviews makes the stores with bad reviews disappear; Maimai company reviews , will make the bad review company disappear" slogan, intentionally linking reviews with job search and recruitment.

　　The new function of "Company Comments" was launched, and Maimai ushered in a lot of doubts.

Some users expressed doubts about the objectivity of Maimai's "company comment" mechanism, and at the same time, Maimai also has problems such as community rumors and navy reviews.

　　On March 2, Maimai founder and CEO Lin Fan posted a long article on Weibo, publicly responding to the objectivity of the comments questioned by netizens, community rumors, and navy reviews: "The comments themselves are subjective. , but will formulate rules to make reviews more and more objective, true and comprehensive; Maimai creates a platform for equal dialogue between employees and enterprises, protects employees' right to speak, and uses rules to limit the generation and spread of rumors; only current employees and former employees Can only comment, prevent brushing praise and navy."

　　The CEO personally responded, adding a lot of heat to Maimai's "Company Comments" function.

　　The next "anonymous job posting area"?

　　The company and HR are not optimistic, even without certification

　　Compared with Lin Fan's confidence, the company and HR's emotions towards the "comment" function are much more complicated.

　　"Employees' comments on the company have a great impact on HR's recruitment work, and companies that are aware of this will go to control the evaluation," a senior HR in charge of recruitment business told Red Star Capital Bureau on March 3.

　　Another HR recruiter of an Internet company also mentioned to the Red Star Capital Bureau: "Maimai's job statement area already has a similar function, and the evaluation is good or bad. If you don't use it properly, it will become a channel for complaining about the company. ".

　　With the pulse and professional words ahead, HR's concerns about "company reviews" may not be unreasonable.

For a long time, the Maimaizhiyan area has been vividly called "Internet pantry" and "Internet people's tree hole" due to its anonymity system, but in the hearts of Internet companies, the Maimaizhiyan area is also regarded as: "Dachang" public enemy".

　　Many topics that have detonated corporate public opinion are fermented from the professional speech area. For example, the year-end award of the King of Glory team, Lu Qi's departure from Baidu, the incident of Pinduoduo employees, and the sudden death of ByteDance employees.

Even the news of layoffs by various Internet companies was first exposed in the Maimai professional speech area, which is also the most active section of Maimai currently attracting traffic.

　　But the problem also followed, because it was difficult to distinguish the authenticity of the anonymous information in the professional speech area, and Maimai was brought to court by many Internet companies.

Red Star Capital Bureau searched Tianyancha and found that Beijing Taoyou Tianxia Technology Development Co., Ltd., the operating entity of Maimai, involved a total of 60 legal lawsuits, most of which were Internet infringement liability disputes, reputation rights disputes, and commercial defamation disputes, and many well-known objects were involved. Internet companies, such as Bianbian, ByteDance, Baidu, etc.

　　In fact, Maimai's anonymity system has long attracted regulatory attention.

In July 2018, Maimai was interviewed by the Beijing Cyberspace Administration for allegedly insulting and slandering others, infringing on others’ legitimate rights and interests such as reputation and privacy, and ordered it to be shut down. Jobs", but still allow users to use their nicknames to speak.

　　The Red Star Capital Bureau found that Maimai’s new function “Company Comments” also uses random nicknames, which is not much different from the existing job description area. One can’t help but ask, how can “Company Comments” avoid the anonymity system Defects?

　　Maimai CEO Lin Fan claimed: "Company reviews are currently only open to current employees and former employees who can comment on the company", but the Red Star Capital Bureau found that an account that has not passed the Maimai identity authentication can still publish company reviews, and After the review, it appeared on the company's rating page.

　　Subsequently, the Red Star Capital Bureau asked the official Maimai for verification on this issue. The official customer service of Maimai said: "Currently, former employees and certified employees can comment", but why can the Red Star Capital Bureau comment without certification?

The other party replied: "It can be seen from the work experience you filled in that you work in this company", but in fact, the work experience of the test account of the Red Star Capital Bureau is fictitious, and it has not been certified in Maimai.

　　News Watch

　　Borrow company reviews

　　Cut into the recruitment track

　　Does this road work?

　　Whether it's the "company reviews" or the "job-worthy" list, behind it is Maimai's ambition to develop recruitment business.

Some people in the industry pointed out that company reviews are more like a tool for Maimai to drain the recruitment business.

The Red Star Capital Bureau found that in addition to company reviews, the “job recruitment” of various companies was placed in a prominent position.

For example, when searching for ByteDance company reviews, it will also display the words “16130 Job Recruitment” on ByteDance.

Click on the "Job Recruitment" page, you can directly submit your resume, and you can also communicate directly with the company's HR.

　　Red Star Capital Bureau found that it is a free function to send resumes from the company's comment section, but if you want to communicate directly with the company's HR, you need to pay to open a "career development member" of Maimai.

　　For a long time, Maimai has been positioned as a "workplace social" platform, and the attributes of recruitment are not obvious.

An Internet company HR told the Red Star Capital Bureau: "Not everyone is looking for opportunities. It is difficult for HR to directly contact job applicants. They can only try their luck, and fewer people respond."

Another Internet company HR said bluntly: "The conversion rate of recruiting people on Maimai is too low." Many Internet company employees also said that Maimai is not the first choice for job hunting.

　　But Maimai has long established recruitment as a revenue channel.

According to China Entrepreneur Magazine, in 2019, Maimai's advertising, membership and recruitment have become the company's main source of revenue, accounting for 40%, 40%, and 20% respectively.

　　In 2021, Maimai CEO Lin Fan revealed in an interview with LatePost that Maimai’s earliest and largest revenue is advertising, followed by membership and recruitment.

But he also mentioned: "Recruitment in 2020 is very fast, and it has become 1:1:1."

　　It can be seen that the rapid development of the recruitment business has given Maimai certain confidence.

However, launching the recruitment business means that Maimai directly puts itself on the opposite side of BOSS Direct Employment, JOBS.US, and Zhaopin.

　　However, the difference is not small.

According to QM data, Maimai’s MAU (monthly active users) in December 2021 will be around 3.8 million, while the MAU of 55Worry, Zhaopin, and BOSS Zhipin all exceeded 10 million in the same period, and the MAU of Liepin, which focuses on elite talents, also exceeded 600. Ten thousand.

　　Another person in the industry analyzed the Red Star Capital Bureau. It is full of contradictions for Maimai to do recruitment business from company reviews. On the one hand, opening company reviews to please job seekers, on the other hand, it is necessary to solve the company who pays for the recruitment business and the negative reviews. The question of how to choose between them is not easy to make money from both.

　　Since the D-round financing of US$200 million in 2018, Maimai has no capital news, and it was originally planned to go public in 2019, but it was also stranded.

Can Maimai use "company reviews" to tell a new growth story to the market?

　　Chengdu Commercial Daily-Red Star News reporter Yu Yaoqiang Yaxian