Celebrities, athletes and influencers will not be able to advertise food and drinks aimed at minors

• Childhood How to avoid childhood obesity when children are young

• The PAOS Consumption Code will prohibit the advertising of unhealthy foods for children under 15 years of age

• Garzón consumption will prohibit advertising aimed at children of chocolates, cakes, sweets, ice cream and juices

• Consumption The industry criticizes Garzón's plan to regulate the advertising of unhealthy foods: "It is an unjustified attack"

Consumption has published this Monday the royal decree that will regulate the

and that, as a novelty, prohibits the appearance of

,

or

in communications that advertise healthy and unhealthy consumption.

The regulation

and the advertising spaces of programs aimed at children, and will regulate both television and radio content, movie theaters, internet advertising, social networks, websites or mobile apps, when they are directed at minors 16 years old.

It will also include limitations on print advertising and food and drink packaging.

Based on these premises, companies will be able to have their own self-regulation as long as it supposes a

than the norm itself.

The royal decree is submitted, from today and for

, so that consumer organizations, advertising associations and food employers, among others, may make their contributions to the text.

Its approval by

, once it has passed through Brussels and received the opinion of the Council of State.

According to the text, "the appearance in commercial communications subject to this royal decree of mothers or fathers, educators, teachers, children's program professionals, athletes, artists, 'influencers', persons or characters of relevance or public notoriety, whether these real or fictional, that due to their trajectory are likely to constitute a model or example for minors".

The royal decree guarantees the best interests of minors so that they cannot be the subject of advertising messages that are harmful to their health and chooses to establish the nutritional profiles established by the World Health Organization (WHO) as a measurement criterion.

Thus, the regulation will affect

that will not be able to advertise to minors, regardless of the nutrient content.

The first category is that of chocolate and sugar confectionery products, energy bars and sweet toppings, and desserts.

It is followed by the food group that includes cakes, cookies and other pastry products.

Juices, energy drinks and ice creams may not be advertised either.

For the rest of the product categories, a nutrient content limit is established for every 100 grams.

In this case, they may be advertised as long as total and saturated fats, total and added sugar, and salt levels remain below the limits established for each product.

To justify the royal decree, the Ministry of Consumer Affairs argues that the self-regulation system that has been in force for 16 years has been insufficient, as shown by the data on overweight and obesity that affect Spanish children and of which advertising is one of the causes.

According to the Aladino study, relative to

And of the overweight children, 23.3% are overweight and 17.2% are obese.

With this regulation, Consumption opts for a minimum regulatory framework to follow the recommendations of international organizations and

Conforms to The Trust Project criteria

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