It is impossible today for a company to do without digital communication.

Because more and more consumers are going online for their purchases, e-marketing is on the rise.

His role ?

Set up various marketing actions on all digital media (web, social networks, blogs, etc.) in order to contribute to a company's e-reputation, to establish a relationship with its customers and to build loyalty.

A booming business.

An essential player for companies

To attract customers, sell better and be visible, a company must manage its online advertising and brand image.

Digital marketers are there to help them do so on all existing digital media, from Google search to blogging, email and, of course, social media.

E-marketing thus makes it possible to create a real community around the brand, to build customer loyalty and to develop its notoriety.

It is therefore an essential investment, especially when you are a small or a young company.

The plurality of missions

Digital marketers have several missions to fulfill their objectives.

They must first be able to create quality content thanks to a website studied and corresponding to the image of the brand.

Articles, photos, infographics, social networks… everything is good to make yourself known.

To make the user experience as pleasant as possible, it is also necessary to work in collaboration with developers.

It is then necessary to make sure to be clearly visible on the search engines, by ensuring that the company's website is correctly referenced.

E-marketing is also responsible for managing online advertising campaigns, by designing catchy and well-targeted ads.

Finally, you have to pamper your customers and the company's community by encouraging them to sign up for newsletters, gaining followers on social networks or even keeping them up to date with the brand's news.

Train in digital marketing

Who says marketing, digital or not, says business studies.

Many diplomas issued at bac +5 by masters oriented internet, webmarketing and e-commerce but also business schools or specialized schools thus make it possible to acquire the knowledge and skills required for this profession.

To complete your course or embark on the adventure of retraining, many other solutions are available to you.

First of all, there are short paid courses, given by professionals over a few days, and other free ones that you can easily find on the Net.

Many MOOCs (online courses) are also available to the most motivated and generally bring together a large number of candidates.

Webinars are also popular for learning web marketing techniques.

Finally, YouTube is a surprisingly rich support when it comes to e-marketing since the platform lists thousands of explanatory videos, more or less detailed, in particular that of the American Simon Sinek or Brian Dean, one of the SEOs the best known in the world.

Make the right choice

Training alone and quickly in digital marketing is within everyone's reach, but you still have to know how to choose quality media.

Thus, among the interesting webinars, we can mention Webikeo.fr, which offers 10,000 online conferences every year on topics such as e-commerce, marketing or customer relations.

It's free, just register for the webinar of your choice.

E-commerce-nation.fr and Frenchweb.fr are still part of the sites that will accompany you throughout your training.

To help you choose well, be aware that Google Ads certification, an accreditation granted by Google, is generally a guarantee of quality.

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