Zhongxin Finance, March 4th, according to the Shenzhen Municipal Market Supervision Bureau, the Internet celebrity hair removal device Ulike released advertisements with the slogan "No sapphire, I will not take off" in many residential quarters, commercial building elevators and lobbies in Shenzhen. The market supervision and administration bureau has carried out a verification of the elevator advertisement. At present, the advertising company has been put on file for investigation, and the relevant elevator advertisements are required to be rectified.

  The slogan of Ulike hair removal device "I will not take off without sapphire" is suspected of violating the provisions of Article 9, item 7 of the "Advertising Law", "Advertising must not obstruct social public order or violate good social customs".

Paragraph 2 of Article 42 of the Law on the Protection of Women's Rights and Interests stipulates that "it is prohibited to degrade women's personality through mass media or other means." The Shenzhen Municipal Market Supervision and Administration Bureau has filed an investigation against the company and ordered the advertising company involved to stop publishing Illegal advertising and immediate rectification.

  In 2021, the slogan of Ulike hair removal device "Ulike advanced, advanced women use advanced" has caused controversy. Many people think that the slogan is suspected of objectifying women, and the way of shouting the slogan is also disgusting.

  The Shenzhen Municipal Market Supervision Bureau stated that in order to improve the management level of elevator advertisements from the source, further strengthen the review of elevator advertisement content, block the release of illegal and bad advertisements from the source, and ensure the legality and standard management of elevator advertisements, it is stepping up research and formulation of elevator advertisements. Local standards .

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