As the competition for EV = electric vehicle development intensifies around the world, Sony Group and Honda announced on the 4th that they will collaborate on the development and sales of EVs.
With the policy of launching a new brand, the focus is on increasing the presence in the market with EVs that bring together the strengths of different industries.
Sony Group and Honda announced that they have agreed to form a partnership with the aim of launching new EVs in 2025, three years later.
In this alliance, Sony's specialty is sensors and communication technology, as well as entertainment know-how and Honda's production technology, and the policy is to launch and sell a new EV brand.
In addition, Sony President Kenichiro Yoshida said at a press conference on the 4th, "I would like to expand without excluding other companies. Sony wants to aim for a network service platform," and collaborates with partner companies other than Honda. Also showed motivation.
Regarding EV, not only automobile manufacturers but also Chinese online search giant "Baidu" and Taiwanese electronic equipment contract manufacturing giant "Hon Hai Precision Industry" have started development, and the trend of Apple in the United States is also attracting attention. I am.
Sony and Honda have been leading the industry with their original development, but the focus is on whether the new brand EV, which combines the strengths of both companies, can increase its presence in the market.