After initial hesitation, the West reacted very resolutely to Russia's war in Ukraine.
An important building block are the economic sanctions, which have been tightened several times, the consequences of which may have surprised not only Moscow.
As a direct consequence, more and more companies have been withdrawing from Russia, at least temporarily, since the beginning of the week and ending their business there.
Industry, trade, natural resources - no sector can escape public pressure.
Most recently, Volkswagen, Mercedes-Benz, Ikea and SAP, among others, have joined this movement.
The consequences of this exodus, which is probably unique in terms of dynamics and extent, will soon be felt by Russia and its population.
In the current situation, the right response to the act of war is to stop making short-term gains in Russia and at the same time to withdraw funds from the regime around President Putin.
The faster the flow of money to finance the massive military action dries up, the greater the hope that Moscow will make at least partial concessions.
While energy giants like Shell and BP are about to sell off their entire Russian commitment and Mercedes would rather divest its stake in the Russian tank manufacturer Kamaz sooner rather than later, most companies have only pulled the plug temporarily.
Some may criticize this as half-hearted.
Nevertheless, the step is appropriate and correct in the current situation.
Because a complete unbundling across the board would not increase the pressure at the moment, especially since the Russian government has prohibited the sale of company shares by foreign investors.
The major challenge for those responsible in politics and business is currently to keep an eye on the medium to long-term perspectives despite all the short-term pressure to act.
Putin is not Russia, and for a time when another president will be in the Kremlin, a common economic foundation can still help.