On March 1st, Jaguar Land Rover joined hands with the educational charity organization "Teach for China" and a volunteer "Love Group" composed of car owners, employees and media representatives entered Zhaotong Jaguar Land Rover Hope Primary School to bring a different experience to the students. Opening Ceremony.
At the event site, a unique "Spring Festival Garden Party" brought the love group closer to the students; a special opening gift - a "dream shop" on campus, brought new life to the students' study and life of happiness.
This "dream shop" is a small "dream building space". The first batch of materials includes stationery, books, toys, food, etc., which were raised by the South China Land Rover Story Club and Land Rover (Jiangsu) Club. Excellent performance can be exchanged for "dream currency" to exchange for these rewards, and encourage students to develop in an all-round way in moral, intellectual, physical, aesthetic and labor.
In addition, Jaguar Land Rover also funded the construction of a new sports field for the school.
In a few months, Hope Primary School will have a brand-new suspended floor basketball court, artificial turf football field and plastic track. Students can run after their dreams and add more joy to sports.
Wang Yan, Executive Vice President of Public Relations and Communications of Jaguar Land Rover China, presented the blueprint of the new stadium to President Chen Youshu
The never-ending path of public welfare, building a new campus together
Since its association with Hope Primary School in 2014, Jaguar Land Rover has continuously improved the school's teaching facilities and teachers with eight years of continuous investment.
In that year, the earthquake with a magnitude of 6.5 occurred in Zhaotong, Yunnan, which made all the primary school buildings in Caopedi crumbling. Jaguar Land Rover China made an emergency donation of RMB 5 million through the China Youth Development Foundation for post-disaster reconstruction of the school.
Today, the school has modern teaching buildings, spacious and bright classrooms, and neat school buildings, providing a perfect and warm campus environment for children.
Jaguar Land Rover China not only pays attention to the upgrade of hardware facilities, but also pays more attention to the improvement of education soft power.
In 2016, Jaguar Land Rover joined hands with "Teach for China" to launch the "Dream Classroom" teaching support project. The 30 volunteer teachers sent to Hope Primary School have served nearly 100,000 hours, increasing the school's teacher-student ratio from 1:40. By 1:20, the teaching content is gradually comprehensive.
In order to help students expand their hobbies and hobbies, volunteer teachers used their expertise to organize students to carry out colorful maker projects such as drama, baking, painting, music, and Lego games.
On the day of the activity, the students proudly showed their learning results to the volunteers.
Adhere to the concept of sustainable public welfare and explore new paths
During this visit, Jaguar Land Rover also launched a bold exploration of the commercial innovation of local traditional handicrafts and intangible cultural heritage "Mashuhong Felt" in Yunnan Province.
"Mashuhong Felt" is an original ecological folk handicraft with distinctive regional characteristics in Mashu Town, Qiaojia County, Yunnan Province. In 2014, it was listed in the provincial intangible cultural heritage protection list of Yunnan Province.
Adhering to the concept of sustainable corporate social responsibility, Jaguar Land Rover hopes to promote the sustainable development of the assisted remote areas in social and economic fields from a higher perspective.
By inviting professionals to conduct on-the-spot research, we shared the artistic value and commercialization ideas of red felt from a professional perspective to the inheritors of the art.
The inheritor of the Ma Shuhong felt technique shows the craftsmanship
For Jaguar Land Rover, if we want to do a good job in public welfare and deep public welfare, we must be friends with time, and focus and persistence are indispensable.
In 2014, Jaguar Land Rover China and China Soong Ching Ling Foundation jointly established the "China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund", which focuses on the growth and health of young people.
Since its establishment, it has continued to carry out public welfare IP projects such as "Land Rover Cares Endless - Youth Vision Care Project", "Jaguar Tottenham Hotspur Campus Football Project", "Dream Classroom", etc., with professional, efficient and innovative Ways to help teens realize their dreams.
Up to now, Jaguar Land Rover China has invested nearly 100 million yuan, benefiting more than 600,000 young people, bringing them the power of happy growth and a hopeful future.
In the future, the Dream Fund will continue to be upgraded.
As Pan Qing, Global Director of Jaguar Land Rover, President and CEO of Jaguar Land Rover China, said: "Jaguar Land Rover will continue to gather the power of partners, dealers, car owners, media and the public to continue to help the comprehensive development and healthy growth of young people. More The most important thing is that we will continue to cultivate under the concept of sustainable development and continue to explore more possibilities for new public welfare models."
Pan Qing with the children of Hope Primary School