According to a report from Xinhuanet, due to the lack of relevant standards in the liquor industry for a long time, some companies' vintage wine products have confusions such as vague labeling and random labeling.
Many of them use the base wine that has been stored for one or two years to add a small amount of original wine, but the label is the original wine with the longest time.
As the industry accelerates the implementation of relevant vintage wine standards and regulatory authorities issue detailed rules for liquor production, the vintage wine labeling standards are expected to usher in a new upgrade.
Not only vintage wines, but there are also many industries in the market where the quality of goods and services are self-talked by merchants. For example, some so-called "superior" and "first-class" teas are marked by merchants themselves; in housekeeping companies, Gold confinement confinement, star confinement confinement, etc., make it difficult to judge who is higher...
The reason why such a phenomenon occurs is, on the one hand, the problem of standards - some lack a unified rating standard, some are too broad and lack operability, and some have standards but are not mandatory, which gives some businesses a chance to take advantage of. On the other hand, there is information asymmetry - these industries often belong to the sub-sectors of the economy and society, and have a certain degree of professionalism. Most consumers have a "threshold" for cognition and identification.
To a certain extent, merchants can self-assess the quality of goods and services, which can help consumers make judgments based on their own needs more easily when shopping or choosing services. The quality level of goods and services is regarded as a marketing gimmick and profit-seeking means, and then it is shoddy and fake.
For example, a previous survey by the Beijing Consumers Association showed that nearly a quarter of the tea samples on the market were falsely labeled, and the prices of different grades of tea may differ by 1,000 yuan per kilogram.
If the chaos caused by falsely branded goods and service quality levels cannot be effectively curbed, consumers may be in a state of confusion and confusion for a long time, which will lead to a crisis of confidence in related businesses and industries.
Merchants fight their own way, and conduct product and service quality ratings in small circles behind closed doors. The evaluation results do not recognize each other, which will also hinder the improvement of competitiveness and the growth of the entire industry.
To solve this problem of self-talking by merchants, it is imperative that the competent authorities take the lead, with the participation of industry associations and enterprises, to establish relatively uniform grading standards for related services and commodities involved, so as to ensure the stability and seriousness of the standards and evaluation results. sex, authority.
At the same time, promote the practical implementation of standards and publish them to the public to facilitate consumer supervision.
In addition, a multi-party supervision system such as supervision departments, industry associations, and testing institutions should be established to strengthen the supervision of the implementation of standards.
Nowadays, the liquor industry is taking such a road.
The "Group Standards for Liquor Years" was promulgated and implemented in 2019, and the "Detailed Rules for the Review of Liquor Production Licensing (Draft for Comments)" was announced in 2021, all of which have clear and relatively detailed regulations on the standards for liquor years.
If vintage wine can be transformed from "mystery" to "true", then this approach may be extended to other industries.
Goods or services require quality grading, but merchants cannot always be both referees and athletes, and consumers cannot always make choices in a confused way.
It should be realized that the formulation of relevant standards is the premise and foundation to ensure that product quality is not dropped, and that consumers' right to know, right to choose and other rights and interests are protected. Some standards are also a comprehensive reflection of the technical level of an industry.
Clear and transparent standards can effectively enhance the market competitiveness and influence of related companies and industries, and are also one of the important paths for the industry to become stronger, bigger and specialized.