(Delivery of the Two Sessions) Committee Member Jin Li: Improve the accountability system for live streaming of goods, strictly and justly punish tax evasion

  China News Agency, Beijing, March 3 (Reporter Pang Wuji) How can the live broadcast delivery industry, which has become increasingly popular in the past two years, "fire" for a long time?

  Jin Li, a member of the National Committee of the Chinese People's Political Consultative Conference and acting vice president of Southern University of Science and Technology, put forward suggestions on this in a proposal this year, including improving the accountability system for live streaming, and punishing tax evasion strictly and fairly.

  Jin Li pointed out that, as one of the new economic forms, after the epidemic, live broadcast delivery may be retained for a long time.

It may become a sustainable business model, form a useful supplement to the existing sales and marketing system, and enhance the vitality and resilience of the Chinese economy.

In order to better protect business model innovation and the development of the live streaming industry, it is urgent to standardize regulatory policies, improve the legal system, strengthen administrative guidance, and promote the sound development of the industry.

  Since last year, a number of Internet celebrities, including Weiya, Sydney, and Lin Shanshan, have been fined for tax evasion.

Many anchors have also caused disputes due to false propaganda and the sale of fake and shoddy products during the live broadcast process.

The chaos of live streaming has aroused public attention.

  In response to these problems, Jin Li's proposal put forward six suggestions:

  The first is to carry out classified supervision according to different live streaming entities.

The main body of live broadcast delivery can be divided into factory direct sales, government promotion, third-party professional sales platform, Internet celebrity big "V" delivery, Moments marketing and so on.

Jin Li believes that it is necessary to introduce relevant policies for classified supervision according to the different subjects of live streaming.

Set up more detailed supervision policies for the types of live broadcast products and live broadcast subjects, and implement classified supervision.

  The second is to clarify the industry access standards for live streaming.

For example, various qualifications for live broadcast delivery, including real-name system, product license, and live broadcast delivery qualification license, etc., protect the interests of consumers.

  The third is to improve the accountability system for live streaming.

For problematic products in live streaming, a corresponding accountability system needs to be established.

On the one hand, it is the accountability system for the live broadcast platform, and the live broadcast platform should be appropriately held accountable, thus requiring the live broadcast platform to strictly control the quality;

  The fourth is to clarify the complaint channels for live streaming.

  The fifth is to increase the supervision and publicity of live streaming.

For example, a complaint channel is set up specifically for the issue of live streaming.

  The sixth is to regulate and supervise the sales volume of live streaming platforms, so as to collect taxes reasonably.

Strictly and justly punish and rectify tax evasion and evasion.

(over)

Keywords: