Beijing's consumption season is coming, another step towards becoming an international consumption center city

　　■ Editorial

　　The implementation of a series of activities represented by the Beijing Consumption Season will reach more consumers and further promote Beijing's progress towards an international consumption center city.

　　On March 1, the "2022 (Spring) National Consumption Promotion Month Beijing Consumption Season" co-sponsored by the Ministry of Commerce, China Central Radio and Television Station, and the Beijing Municipal Government was officially launched on Beijing Universal City Avenue.

With the theme of "Enjoy Life in Beijing", the event brought together nearly a thousand corporate consumption promotion activities and tens of thousands of store merchants to participate, involving supermarkets, catering, e-commerce, cultural tourism, automobiles, leisure, medicine, etc. field.

During the event, key e-commerce platforms will distribute consumption subsidies of over 100 million yuan to Beijing residents.

　　What is different from the past is that this year's Beijing consumer season will start earlier and will continue until the end of the year. There will be business, travel, culture and sports integration and interaction, online and offline joint resonance, and will be held in various districts of the city, economic and technological development zones and multiple core business districts. Various special activities.

　　From the "Beijing 2021 National Economic and Social Development Statistical Bulletin" just disclosed, it can be seen that the "confidence" of this Beijing consumption season can last until the end of the year.

　　According to the preliminary calculation of the communique, the city's GDP will exceed 4 trillion yuan in 2021, reaching 4,026.96 billion yuan. According to the resident population, the city's per capita GDP will be 184,000 yuan, and the city's residents' per capita disposable income will be 75,002 yuan. An increase of 8% in the previous year.

The per capita consumption expenditure was 43,640 yuan, an increase of 12.2% over the previous year, and the eight categories of consumption expenditure increased in an all-round way.

　　This set of numbers will undoubtedly bring huge benefits to enterprises - there is still a huge blue ocean of growth in consumption power.

The challenge in the future is whether to provide more diversified products and services that are more in line with the aesthetics and preferences of current consumers. This is the source of income for enterprises to achieve new growth, and it is also the key engine for activating consumption.

　　At a time when the global political economy is facing multiple uncertainties, how to further boost the economic momentum of the consumption carriage requires stronger measures than ever before.

On the basis of effective epidemic prevention and control, the introduction of pragmatic and effective consumption promotion policies and measures, and the innovative development of a series of consumption promotion activities have become important tasks in the work of the beginning of the year.

　　From the current point of view, on the basis of encouraging the integration of business forms and scenarios, the active consumption policy oriented by respecting market laws not only provides a platform and space for businesses to innovate, but also encourages the market to continuously create new demands for Promote consumption to break through the original growth ceiling.

　　Recently, the "Implementation Plan for Beijing's Cultivation and Construction of an International Consumption Center City (2021-2025)" was officially released. It is planned to take five years to build Beijing into a city with global influence, competitiveness and reputation through "ten special actions". International consumption center city.

　　With the implementation of a series of activities represented by the Beijing Consumer Season, it is foreseeable that multiple activities from online to offline will reach more consumers.

Therefore, we look forward to the formation of a benign growth curve that dynamically matches the consumption power and the supply and demand of the consumer market, which will further promote Beijing's progress towards an international consumption center city.

　　In fact, judging from the fact that the opening ceremony of the Beijing consumer season was selected at Universal City Avenue, and a number of interesting and interactive brand displays were carried out in the event, this event is worthy of high expectations.

The supply of consumer products for consumption upgrades, new consumption trends, and new service experiences is providing consumers with new imagination space.

　　Of course, it must be noted that building an international consumption center city is not an overnight process, but a process that requires perseverance and continuous innovation from market entities to institutional mechanisms.

　　In this process, how to gain insight into consumer psychology, respect the laws of the market, leave more space for enterprise products and services and even management innovation, and relieve consumers' consumption behavior from more worries, will be the future improvement. The real focus of boosting consumption lies.