Lawyer: For the public's doubts, "Bee" is obliged to respond to whether it is related to Weiya

  The anchor was fined

  On December 20 last year, Internet anchor Wei Ya evaded taxes and was charged with taxes according to law, plus late payment fines and fines, totaling 1.341 billion yuan.

Subsequently, more than 75 million fans on the entire network were cleared.

  Pathfinder

  In February, the live broadcast room of "Bee Surprise Club" was launched. Among the 6 anchors who appeared, 5 were "familiar faces" in Weiya's live broadcast room. They often appeared beside Weiya as assistant broadcasters and models.

  Lawyer Analysis

  If the company behind the Bee Surprise Club is not within the scope of Weiya's tax-related entity, then their actions are unrelated and belong to separate legal entities.

But for the public's doubts, the company to which the Bee Surprise Club belongs should take the initiative and fully disclose the information about whether it is related to Weiya. This is their obligation as a merchant, and the platform should also urge their company to take the initiative to disclose it.

  On February 12, on the 54th day of Wei Ya's "disappearance", a live broadcast room called "Bee Surprise Club" was quietly launched.

As of March 1, its number of followers was 1.89 million.

  This seemingly "brand new" live broadcast room is full of the shadow of "Viya".

Among the 6 anchors, 5 are assistant broadcasters and models in the live broadcast room of Wei Ya. The name of the Bee Surprise Club is also similar to Wei Ya's public account "Weiya Surprise Club". Even the background picture of the live broadcast room is also similar to that of Wei Ya. Wei Ya's live room is the same night view of the city.

All kinds of details can't help but cause people's speculation: "Weiya is back?"

  The Red Star Capital Bureau noticed that the company certified by the live broadcast room of Bee Surprise Club has no business information connection with Wei Ya, but the registered address of the company of Wei Ya’s husband Dong Haifeng is registered with the company Baifeng Culture, a company certified by the live broadcast room of Bee Surprise Club. The address is also in Jiangjin International Building, Binjiang District, Hangzhou City, separated by 5 floors.

  Does the Bee Surprise Club have anything to do with Wei Ya?

Is Wei Ya coming back with a "shell change"?

Bee Surprise Club and Qianxun are "unanimously silent".

  In an interview with the Red Star Capital Bureau, lawyer Hu Gang, deputy secretary-general of the Legal Affairs Committee of the Internet Society of China and lawyer of the China Consumers Association, said that the tax department had previously imposed a tax on Wei Ya’s tax evasion, which limited tax-related companies. The company behind it is not within the scope of Weiya's tax-related subject company, so their actions are not related and belong to separate legal subjects.

  Hu Gang further pointed out that for the public's doubts, the company belonging to the Bee Surprise Club should actively and comprehensively disclose whether it is related to Weiya. This is their obligation as a live broadcaster, and the platform should also urge their companies to take the initiative to disclose.

  The 5 anchors in a new live room are all old faces

  Netizens who poured into the live broadcast room of the Bee Surprise Club found that this seemingly "brand new" live broadcast room could always find the shadow of "Weiya".

  First of all, 5 of the 6 anchors who appeared in the live broadcast room were "familiar faces" in the live broadcast room of Wei Ya. They often appeared beside Wei Ya as assistant broadcasters and models.

  Then there is the name of the Bee Surprise Club, which is similar to Weiya's public account "Weiya Surprise Club", and even the background picture of the live broadcast room is the same city night scene as the Weiya live broadcast room.

All kinds of details can't help but cause people's speculation: "Weiya is back?"

  Liu Chenxing (pseudonym) used to be a frequent visitor to Weiya's live broadcast room. She told the Red Star Capital Bureau that the earliest news of the launch of "Bee Surprise Club" was when a group friend reposted the live broadcast link in Weiya's fan group.

  Liu Chenxing entered the live broadcast room with the link, and saw 5 familiar anchors shouting in unison: "We're here", "Let's not talk nonsense, let's draw prizes first", which felt familiar to Wei Ya's live broadcast room.

She clicked "Follow the Live Room" and joined the fan group of the Bee Surprise Club, and found that there were many "old fans" of Wei Ya in the new fan group.

  On the day the Bee Surprise Club was launched, it accumulated 1.15 million views and gained 102,000 fans.

On the second day, the cumulative number of views exceeded 3 million; on the third day, 4.4 million; on the fourth day, 5.5 million; on the fifth day, the cumulative number of views reached the level of 10 million.

According to the preliminary statistics of the Red Star Capital Bureau, since the beginning of the broadcast, 14 of the 17 live broadcasts of the Bee Surprise Club have accumulated more than 5 million views, and 3 have exceeded 10 million.

In addition, Bee Surprise Club also maintains the frequency of "daily broadcast", with an average of 50-70 products on each live broadcast, and the number of fans has soared to 1.89 million.

  A Taobao insider told the Red Star Capital Bureau: "For the new team, this achievement is very rare."

  Wei Ya's "shell change" comeback?

Bee Surprise Club Avoidance

  In the discussion among netizens, the Bee Surprise Club was considered to be a signal of "testing the water" after Wei Ya's comeback after the tax evasion scandal.

But the Bee Surprise Club has always emphasized: "It's a small team of six of us working hard to start a business", not mentioning "Weiya", and will not reply to related comments.

  Although they tried their best to clear it up, the Bee Surprise Club still couldn't stop the public's question: Is the Wei Ya team "recovering" and coming back?

  Hangzhou Baifeng Culture Media Co., Ltd. (hereinafter referred to as "Baifeng Culture") is a company certified by the live broadcast room of Bee Surprise Club.

The Red Star Capital Bureau found that the company, which was established in August 2021, is not related to Wei Ya and others from the industrial and commercial registration information.

Its legal representative, He Weihua, has only two companies under his name, and no information about him and Wei Ya can be found.

  However, the Red Star Capital Bureau found that the registered addresses of Hangzhou Lanhai Enterprise Management Consulting Company and Hangzhou Fenghan Enterprise Management Co., Ltd. under Wei Ya’s husband Dong Haifeng are the same as the registered address of Baifeng Culture in Jiangjin International Building, Binjiang District, Hangzhou City. , only 5 floors apart.

  According to the Financial Associated Press, Wei Ya’s Qianxun side has not responded to her relationship with the Bee Surprise Club, but many Qianxun staff members have promoted the Bee Surprise Club related information.

In addition, the Red Star Capital Bureau found that many Weibo accounts that released Taobao live broadcast notices posted the Bee Surprise Club together with Li Jiaqi’s live broadcast notice.

  Is the launch of "Bee Surprise Club" a preview of Wei Ya's return, or Qianxun Company, while Wei Ya's popularity has not yet dissipated, reorganized the live broadcast room with the appeal of Wei Ya's help to broadcast, and revitalized Wei Ya's traffic again. It is yet to be confirmed.

  But compared to the "unanimous silence" of the Bee Surprise Club and Qianxun, the attitude of Wei Ya fans is much more complicated.

  On February 14, two days after the Bee Surprise Club started broadcasting, the first Weibo post was released: "A lot of surprises and discounts are bombed, and the joy of live broadcasting is back!" In the comment area of ​​this Weibo, some netizens left a message: "Yes Is it Wei Ya's live broadcast room?" "It's still a familiar taste."

  Regarding the launch of the Bee Surprise Club, some netizens also held an objection: "Take the law as a joke and still want to come back?" , "Resolutely do not buy."

  In this regard, Song Jianwu, a professor at the School of Journalism of Renmin University of China, told the Red Star Capital Bureau that there is no problem with the emergence of the Bee Surprise Club as a legal entity different from the Weiya team.

But the incident of Weiya's tax evasion should be taken as a warning and sound the alarm.

  News Watch

  Chen Qiqi (pseudonym) is a member of the fan group of Bee Surprise Club.

She found that many users in the group still call themselves "beloved fans".

  On February 28, Cui Lili, director of the E-Commerce Research Institute, told the Red Star Capital Bureau: "To a certain extent, Wei Ya still has a certain amount of die-hard fans. If everyone knows that she is impossible to come back, they may also This trust, as well as product selection standards, attributes, etc., are transferred to the resources of their institutions (or new anchors).”

  Cui Lili believes that the emergence of the Bee Surprise Club is more like an attempt and a verification of a new mode of operation.

"I think the broadcast assistant should be a model that has been practiced before. Whether it is Lao Luo's assistant or some attempts similar to the Simba family, in fact, the assistant is the most familiar to the audience other than the anchor. It doesn't seem like there's any better way to do it than to let the broadcaster lead the charge."

  But Cui Lili also said: "In the past, it was difficult for Wei Ya's traffic to be transplanted to a newcomer in a short period of time." The data shows that before being blocked, Wei Ya's live broadcast room already had 92.27 million fans, 45 times that of the Bee Surprise Club. many.

  For Bee Surprise Club, it is not easy to undertake Weiya fan traffic.

In the past, Wei Ya relied on the voice of the super-head anchor, and many products could get the lowest price, attracting fans to buy, but the new broadcast assistant team obviously could not replicate this.

  Chen Qiqi said to the Red Star Capital Bureau: "I haven't placed an order in the live broadcast room yet, let's take a look first", the reason is that "there are no big brands with many discounts in the past."

  In addition, for the "selected products" that Wei Ya was proud of, many fans in the Bee Surprise Club are also difficult to buy it.

The Red Star Capital Bureau noticed that many Weiya's "old fans" said on the Xiaohongshu platform: "Some beauty products are not shipped from the Tmall flagship store, which is different from the Weiya live broadcast room."

  In fact, 3 days after the Bee Surprise Club launched, the Internet celebrity Sydney, who was also fined for tax evasion, also started broadcasting on Taobao.

Some voices in the market believe that there is also a Sydney team behind Guangguang's presence in the live broadcast room.

  After the anchor was fined for tax evasion, the assistant broadcaster "finds the way". Will this road work?

  Chengdu Business Daily-Red Star News Reporter

  Yu Yaoqiang Asian Milling

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