The Cyberspace Administration of the People's Republic of China plans to stipulate that pop-up windows should not gather together to push social hotspots and sensitive events

　　China-Singapore Finance, March 2. The Cyberspace Administration of the People's Republic of China issued the "Internet Pop-up Information Push Service Management Regulations (Draft for Comment)" on the 2nd, which stated that it is not allowed to push together and hype social hot and sensitive events, and exaggerate vicious cases and disasters. And so on, causing social panic.

　　The draft for comments mentions that Internet pop-up windows shall not push illegal and bad information as specified in the "Regulations on the Ecological Governance of Online Information Content", especially malicious speculation about entertainment gossip, scandal privacy, extravagant display of wealth, judging scandals and pretending to be ugly and other content that violates public order and good customs; Related to a topic to focus on pushing relevant old news, malicious stir fry.

　　At the same time,

; if the information pushed through pop-up windows involves other Internet information services and must be reviewed and approved by the relevant competent authorities or obtained relevant licenses according to law, it shall be reviewed and approved by the relevant competent authorities or obtained relevant licenses.

　　Pushing news information through pop-up windows should be carried out in strict accordance with the latest version of the "List of Sources of Internet News Information" issued by the Cyberspace Administration of China, and

of the title, so as to ensure the traceability of news sources and news information. Real, objective and comprehensive.

Ensure that pop-up information pushes must be manually reviewed.

　　The consultation draft also mentioned that to protect the rights and interests of users, it is not allowed to maliciously push different frequencies to ordinary users and member users;

; to ensure that each pop-up window information clearly shows that the pop-up window information is provided by the push service. identity.

　　In addition, algorithm models that violate laws and regulations or violate ethics and morality are not allowed to induce users to indulge in addiction and excessive consumption; do

.; Push information to minor users that may affect their physical and mental health.

In terms of advertising, the draft for comments proposes that when pop

　　-up windows push advertising information, content compliance review must be carried out, and the relevant national laws and regulations must not be violated; it should be identifiable, clearly marked with “advertising”, and express users;

　　It is not allowed to present information such as third-party links, QR codes and other information that maliciously divert traffic to and from by means of pop-up information push; it is not allowed to induce users to click through the pop-up information push service to implement traffic fraud and traffic hijacking.

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