"Interim Provisions on Content Management of Secret Room Script Killings in Shanghai" will be implemented today
The new industry has new rules and scripts to kill "according to the rules"
On March 1, the Shanghai Municipal Bureau of Culture and Tourism issued the "Interim Regulations on the Content Management of Secret Room Script Killings in Shanghai" (hereinafter referred to as the "Regulations"), which will be officially implemented.
What impact will this new "rule" have on the hot "script killing" market?
In recent years, the immersive entertainment industry has achieved a certain scale in terms of the number of institutions, the number of employees, and the operation effect. However, as an emerging entertainment industry, while there are innovations in business models, there are also issues of protection of minors, content Safety issues, copyright protection issues, fire safety issues and other risks.
According to the "2021 Entity Script Killing Consumption Insight Report", from the perspective of age level, over 70% of young people under the age of 30, and over 40% of users consume once a week or more.
Among them, the student group accounts for a relatively high proportion, about 28%.
After the crazy development of "secret rooms and script killing", which are mostly young people, there are still many problems.
In addition, during the reporter's investigation, it was found that the scripts used in some business establishments contained plots of blood, violence, superstition, and drugs involving drugs. The existence of these prohibited contents is not conducive to the healthy growth of minors.
Kong Liang, a senior publisher who has been paying attention to the development of the "secret room, script killing" industry, said bluntly: Most of this "immersive entertainment industry" is similar to the book industry in the process of script creation, distribution, reading and the final "play". .
However, in the development in recent years, both the "review" of the content and the "management" of the "script killing" activities have been in a vacuum.
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Regulations will focus on protecting the physical and mental health of minors
In response to the problem that the content of some products is not suitable for minors to participate in, the revised "Regulations" adds relevant requirements for the protection of minors, stipulating that "operating units shall establish and improve the protection mechanism for minors, and pay attention to protecting the physical and mental health of minors. . For the secret room script killing activities that are not suitable for minors to participate, the operating unit should give a reminder in a prominent position or before the activity, and shall not allow minors to enter.”
Regarding the content check, Zhang Hongxu, a doctoral supervisor in art management, said frankly: "The secret room and script killing industry have always been in a gray area. Traditional publications have a strict censorship mechanism, but chaos is always a realistic problem that script killing cannot avoid. Pornographic and violent scripts, terrifying and absurd topics, and serious pirated scripts made the entire industry once criticized."
In addition, the "Regulations" require operating units to establish and improve the content self-examination system, staff content reviewers, implement corresponding technical supervision measures, and monitor the content and activities of the scripts used in the operation, the scenes set, the costumes and props provided, etc. Conduct self-examination and management to ensure the legality of content and activities.
Zhang Hongxu told reporters: "Shanghai first regulates the killing of scripts to send a signal that the new cultural format is not an extra-legal place. The "Regulations" emphasize that the operator is the 'first responsible person' and clarifies the relationship between rights and responsibilities." Self-examination, filing, publishing a list of illegal scripts, establishing and improving the protection mechanism for minors, providing clear behavior guidelines for operators of secret room script killings, which are of positive significance for regulating secret room script killing operations and protecting the legitimate rights and interests of cultural consumers. It also has a model role for all parts of the country.
The Shanghai Administration of Culture and Tourism is the first country in the country to release the "Regulations" on secret rooms and script killing related industries, which is of great significance to the immersive entertainment industry.
Kunpeng Golden Wing CEO Xu Peng told the Beijing Youth Daily reporter: "The record management will urge enterprises to keep the bottom line of safety, operate in a standardized and orderly manner, eliminate a number of bad content scripts and illegal business entities, and promote the healthy development of the secret room script killing industry. ."
Of course, there are still "conscientious people" in the industry. Zhang Hongsheng, a Beijing script killing practitioner, said: "We are all transformed from the film and television industry to the secret room and script killing industry. At the same time, we are also doing script research and development work. High requirements. Last year, under the guidance of the China Culture and Entertainment Industry Association, the self-examination of content security has been carried out, and the registration of works has been actively done.”
Text / reporter Wang Lei