China News Service, Xiamen, February 27th (Yang Fushan and Wu Meiqiong) Chinese tea industry figures gathered on the 26th in Shanghai Huachahouse, the first domestic tea brand in the tea industry, to hold the 2nd Tea·Cloud Investment Conference and the Great Health Development Trend Forum. Analyze the prospects of the healthy consumer market from an angle and explore the future development direction.

　　Wang Qing, chairman of the China Tea Circulation Association and chairman of the National Tea Standardization Technical Committee, Lu Nengxing, CEO of Hurun Report, Wu Xin, COO of Bajiuling, and Xiao Wenhua, chairman of the well-known tea company Huaxiangyuan Group, attended the event.

The China Tea Circulation Association awarded Huaxiangyuan the certification of the leading brand of high-end oolong tea.

Photo courtesy of Huaxiang Court

　　Wang Qing said at the forum that entering a new era, China's tea industry is embracing its own period of development opportunities. It is necessary to firmly grasp the "opportunity" of health, strive to expand the "abundance" of channels, and strive to promote the "broadness" of consumption. Ultimately realize the "strength" of the brand, forge the image of national tea, make a strong voice of national tea, build a national tea brand, and form a strong market core competitiveness.

　　"In the past 20 years, China's tea industry has grown steadily. In the future, it will continue to undertake the mission of the times to help rural revitalization, serve the health of the whole people, and inherit culture." Wang Qing said that the tea industry should strengthen publicity through continuous innovation, and should develop diversified , so as to keep abreast of the healthy consumer market and continue to promote the high-quality development of the tea industry.

　　Lv Nengxing believes that from the perspective of industry prospects, the big health industry is a very important track in the future.

Nowadays, young entrepreneurs have begun to embrace the tea drinking culture, not only drinking tea by themselves, but also entering this track to start a business. The development potential of tea chains is huge.

　　From an investment perspective, Wu Xin believes that in recent years, due to the impact of the epidemic, people's awareness of health has more than doubled. Combining tea health with younger consumption trends is a very good investment opportunity.

　　Xiao Wenhua said that Huaxiangyuan not only leads the concept of health from the tea culture and lifestyle, but also forms the concept of a cup of healthy and good tea from the source manor.

Today, Huaxiangyuan has achieved a leap from "leading high-end oolong tea sales" to "leading high-end oolong tea brand", and will play a better industry leading role in the future.

　　At this forum, the China Tea Circulation Association awarded Huaxiangyuan the leading brand certification of high-end oolong tea.

A relevant person of Huaxiangyuan Group said that this is a high affirmation of its brand growth in the past 20 years, and it also indicates that Huaxiangyuan will enter a new stage of development.

　　It is understood that the Huaxiangyuan brand has been trusted by franchisees for a long time. Especially during the epidemic, it has achieved reverse growth. Last year, 500 stores were added, setting a new high growth rate.

At present, Huaxiangyuan has completed its layout in all provinces in mainland China, with more than 2,780 stores, leading the industry.

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