Toyota Motor plans to handle the first mass-produced EV = electric vehicle to be launched in the middle of 2022 only with a so-called "subscription" that can be used for a fixed amount for the time being.
Toyota Motor plans to sell 30 types of EVs worldwide in 2030, of which the company's first mass-produced SUV = multipurpose sports vehicle EV will be launched in the domestic and overseas markets from the middle of 2022. increase.
For the time being, the company plans to handle this EV only with the subscription service "KINTO," which uses a flat-rate car.
EV batteries deteriorate in performance if they continue to be used, so people who bought a new car will have to worry about the trade-in price when they let go of the car, and the company owns the car, which makes it an old battery. It is said that this is to lead to smooth recycling of.
Daisuke Ido, the head of the vehicle planning group, who is in charge of development, said, "Batteries are the most disturbing point for those who are thinking about purchasing an EV. I think that if you use a fixed amount, you can lower the mental hurdle." increase.
This year, other manufacturers such as SUBARU, which was jointly developed with Toyota, will introduce EVs one after another, but Mazda will provide a loan that guarantees the trade-in price in a few years to the same level as gasoline-powered vehicles. Efforts are expanding to eliminate consumer anxiety about switching.