In 2021, the total tourism revenue of Hainan Province will be 138.4 billion yuan—
Coconut Island Kapok Red Happy Global Tour
Reporter Wang Wei Pan Shipeng
The integration of innovative and cross-border "online + offline" activities not only releases huge tourism consumption potential and enriches tourists' travel choices, but also drives the continuous improvement of Hainan's comprehensive tourism strength, making Hainan one of the hottest tourist destinations in China.
In the context of the normalization of epidemic prevention and control, Hainan Province has conducted in-depth research on the tourism needs of Chinese and foreign consumers, actively explored new paths to serve tourism consumption, accelerated the construction of an international tourism consumption center, and strived to create a new platform for cultural tourism and leisure experience and consumption.
The tourism industry will recover steadily in 2021. The total number of tourists received in the province will be 81.0043 million, a year-on-year increase of 25.5%, and return to 97.5% of 2019; the total tourism revenue will be 138.434 billion yuan, a year-on-year increase of 58.6%.
Global tourism is taking shape
Every February and March are the most splendid seasons of kapok blooming in Changjiang Li Autonomous County, Hainan Province.
At this time, kapok blooms all over the fields of various villages, and you can look at the flowers from the top of the mountain or take a cruise on the Changhua River. A red "flame" is in front of you, which is refreshing.
As a result, Changjiang Kapok has become a new tourism landmark in Hainan, and special tourist routes such as "Changjiang Kapok Spring Journey" came into being.
Relying on the tourism resources of kapok, Changjiang Li Autonomous County has carefully created the all-season tourism activities of "appreciating kapok red in spring, mango fragrance in summer, visiting Qiziwan in autumn, and climbing Bawangling in winter", which has become a long-standing and well-known local tourism culture. brand.
After viewing Kapok, Beijing tourist Liu Yuanyuan couldn't contain her excitement. She posted several pictures and texts in the circle of friends to promote the beautiful scenery of Hainan to relatives and friends. She said with emotion: "When you come to Hainan to play, you not only see the sea. , I experienced the sunshine beach, I also watched Kapok, I felt the breath of spring in advance, I am very happy!"
Cities and counties like Changjiang Li Autonomous County that have built characteristic cultural tourism industries can be found everywhere in Hainan.
Relying on the unique tourism resources, Hainan Province vigorously promotes "culture + tourism", continuously enhances the stamina and vitality of the development of the province's cultural tourism industry, and the pattern of global tourism is taking shape.
In the past Spring Festival holiday, Sanya won the favor of the majority of tourists with its colorful holiday entertainment activities and festive preferential activities.
On January 28, China Hainan International Cultural Relics and Art Exchange Center was unveiled in Sanya, and during the Spring Festival, the first Chinese New Year (Sanya) boutique auction was held, covering Chinese painting and calligraphy, ancient Chinese painting and calligraphy, Chinese antique treasures, modern and contemporary art, jewelry and watches The six special sessions of Shangpin and famous wine and tea have added new vitality to the Sanya tourism market during the festival.
Enjoy the fun carnival
As a landmark tourism festival in Hainan Province, the Hainan International Tourism Island Festival has been successfully held for 22 sessions and has become a bright business card for Hainan's tourism development.
The festival attracts citizens and tourists to participate in various forms and content-rich activities, further enriches the tourism life experience of citizens and tourists, stimulates consumption during the peak tourism season in Hainan, promotes the return of consumption, and builds Hainan Island into a happy tourism island.
The 22nd Hainan International Tourism Island Fun Festival in 2021, which just concluded, held a total of 37 themed activities, creating an atmosphere of participation and joy for the whole people, showing the new look of the beautiful new Hainan and the construction of the Hainan Free Trade Port. .
Wang Lu, vice governor of Hainan Province, said that the Hainan International Tourism Island Festival has become an important platform for Hainan and the world to strengthen exchanges and cooperation in tourism, culture and sports, and an important window to display its image of opening up.
Skateboarding experience, roller skating performance, cultural and creative market, coastal light and shadow show... In the theme event of the 22nd Hainan International Tourism Island Happy Festival in 2021, a series of trendy activities not only satisfy the play preferences of trendy fans, It also brings artistic enjoyment to tourists.
Hainan Kitchen Coconut Camping Market, "Light and Shadow Free Trade Lights Hainan" Binhai Light and Shadow Show, Hainan University Roller Skating Performance, "Tide Art Hainan" Binhai Graffiti Live Show and other activities have added color to Hainan tourism.
Fu Renxiu, a resident of Haikou, said that at the festival, there are fun, good-looking and delicious food, and you can also buy the "most Hainan" characteristic cultural and tourism products, which can be said to serve multiple purposes.
Not only that, a series of exhibition activities such as China (Hainan) International Consumer Goods Expo, China (Hainan) International Tropical Agricultural Products Winter Fair, Chinese Entrepreneurs Boao Forum, Global E-sports Leaders Summit, etc. The intermittent activities allow tourists from all walks of life to find their favorite places in Hainan.
Star products with high quality and high satisfaction, as well as multiple preferential subsidies, make Hainan one of the hottest tourist destinations in China.
Statistics from Tuniu show that as of the end of January 2022, the overall travel booking data of Tuniu.com in Hainan destinations has returned to the level of 2019, and the satisfaction of all types of tourism products in Hainan has also increased from 95.4% in 2020 to 2019. 96.4%.
An endless stream of new products
Under the background of "tourism +" and "+tourism", Hainan has continuously increased the supply of products in the modern service industry, and has made every effort to expand the space for tourism consumption. Tourism products such as performances and duty-free shopping tours of outlying islands emerge in an endless stream.
In terms of health care tourism, Hainan actively promotes the integrated development of tourism, health care, and high-end health care and elderly care.
Give full play to the demonstration role of the Boao Lecheng International Medical Tourism Pilot Zone, build a high-level medical and health tourism industrial park, and gradually form a new format of medical beauty tourism.
Gu Gang, Secretary of the Party Committee and Director of the Lecheng Pioneer District Administration, told reporters that in 2021, the number of health and wellness tourism consumers in the Lecheng Pioneer District will increase by 454% year-on-year, and the momentum of attracting overseas medical consumption has initially appeared.
In terms of rural tourism, Hainan has built a number of rural tourism spots with beautiful natural environment, complete reception facilities, and complete tourism and leisure facilities.
Actively develop accommodation formats such as rural shared farm tourism, country boutique B&Bs, theme inns, motels, and RV camping.
In Danzhou City, when night falls, the street lights are lit, and the night market is lively.
In recent years, according to local conditions, the city has accelerated the construction of a night economy development pattern with reasonable layout, complete functions, diversified business formats and standardized management, and cultivated a distinctive and well-known night economy brand.
Danzhou rice rotten, roasted Tsing Yi snails, pig intestines steamed buns, sea crab porridge... In the Danzhou night market, local specialties and snacks make citizens and tourists a feast for the mouth. Literary atmosphere.
Zhang Li, a tourist from Huanggu District of Shenyang, said: "Eating delicious snacks and watching special songs and dances is such an enjoyable night market!"
Sun Ying, director of the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports, said that Hainan will take the creation of an all-for-one tourism demonstration province as a starting point, tap its potential and cultivate it meticulously to form a new pattern of "tourism, travel + tourism" all-for-one tourism.
Accelerate the construction of an international tourism consumption center, and build Hainan into an internationally renowned shopping paradise, wellness paradise and holiday paradise.