Help the "2022 Beijing Consumption Season" to release a number of support policies


  Enterprises can receive up to 20 million yuan in financial support

  The "2022 Beijing Consumer Season" will start on March 1.

Yesterday, the Beijing Municipal Bureau of Commerce held a press conference to explain in detail a number of support policies.

A reporter from Beijing Youth Daily learned from the meeting that during the "2022 Beijing Consumer Season", urban commercial complexes, offline retail enterprises, and catering enterprises that meet the standards will receive financial support ranging from hundreds of thousands to tens of millions of yuan.

Among them, up to 20 million yuan of financial support will be given to relevant enterprises that actively carry out online consumption promotion activities and drive the growth of online consumption in the city.

  Quarterly assessment awards

  On January 27, the Beijing Municipal Bureau of Commerce issued the "Notice of the Beijing Municipal Bureau of Commerce on Encouraging Enterprises to Innovate and Carry out "2022 Beijing Consumption Season" Consumption Promotion Activities", which provides comprehensive information for urban commercial enterprises that actively participate in Beijing Consumption Season activities and have achieved remarkable results each quarter. Provide financial support to physical, offline retail and catering companies.

  Among them, urban commercial complexes with an investment of no less than 1 million yuan to promote consumption in the current quarter will be comprehensively assessed, and 20 will be supported each quarter, with a maximum support amount of 400,000 yuan.

  Financial support will be given to enterprises whose year-on-year growth in retail sales of goods in the current quarter is not lower than the average growth rate of the city's total retail sales in the current quarter, and the year-on-year increase in retail sales of goods in the current quarter exceeds 3 million yuan.

Comprehensive evaluation of four grades, the maximum support amount of 500,000 yuan.

  Financial support will be given to catering enterprises whose year-on-year increase in catering revenue in the current quarter is not lower than the average increase in the city's catering revenue in the current quarter, and the year-on-year increase in catering revenue in the current quarter exceeds 1.5 million yuan.

There are four grades of comprehensive evaluation, and the maximum support amount is 250,000 yuan.

  Yu Wen, the second-level inspector of the Municipal Bureau of Commerce, introduced that the project applicant enterprises should report the activity plan through the participation channel of the official website of the Municipal Bureau of Commerce "Beijing Consumption Season" before the implementation of the activity. activity library.

Qualified enterprises submit the project application materials to the local commerce department for preliminary review, and then report to the Municipal Bureau of Commerce for review.

  Up to 20 million yuan in support

  On January 26, the Municipal Bureau of Commerce issued the "Notice on Encouraging the Development of Online Consumption Promotion Activities in 2022 to Cultivate and Expand the Online Consumer Market", providing financial support to relevant enterprises that actively carry out online consumption promotion activities and drive the growth of online consumption in the city.

  The reporter from Beiqing Daily learned that the scope of financial support includes wholesale and retail enterprises that carry out online retail services such as commodity sales, catering, housekeeping, washing and dyeing, maintenance and other convenience services through online trading platforms, and the annual operating income reaches 100 million. Internet life service platform enterprises above RMB (inclusive).

  Among them, wholesale and retail enterprises whose annual growth rate of total retail sales and online retail sales are not lower than the growth rate of total retail sales in the city are measured by the contribution rate of the cumulative increase in online retail sales of enterprises to the city's online retail sales. The target is to support enterprises with a contribution rate of 0.5% or more in online retailing throughout the year, and the maximum amount of support for a single enterprise does not exceed 20 million yuan.

  For Internet life service platform enterprises that mainly provide convenience services such as commodity sales, catering, housekeeping, washing and dyeing, and maintenance, if the cumulative growth rate of annual operating income is not lower than the growth rate of service consumption in the city, the increase in operating income shall be taken as the Measurement indicators, support for annual operating income increments of more than 100 million yuan, and the maximum support amount for a single enterprise is 5 million yuan.

  14 measures to promote the development of business districts

  In order to create a group of consumption destinations with international influence, the Municipal Bureau of Commerce will also, together with 10 departments such as the Municipal Finance Bureau and the Municipal Public Security Bureau, issued the "Several Measures for Further Promoting the Development of Business Circles", which aims to innovate business district management models, create Prosperous and standardized consumption environment in business districts, improving the level of intelligence in business districts, and increasing policy support, put forward 14 specific measures to promote the development of business districts, and create an international, high-quality and convenient business district.

In particular, it is mentioned that it is encouraged to extend business hours and hold themed consumption promotion activities in key city-level business districts such as Xidan, Wangfujing and CBD, weekends, holidays, and major events.

  The 14 measures include, innovating the district governance model, carrying out the comprehensive law enforcement pilot program of “combining strips and blocks” in key business districts, implementing the norms for setting up shop signs in commercial districts, encouraging business districts to develop the night economy, supporting innovative demonstration projects of “Internet + Circulation”, encouraging Develop new models and new formats such as new retail that integrates online and offline, smart consumer experience centers or experience stores, promote technology-enabled digital business districts, encourage business districts to open first stores and launch first events, and provide first stores and first events that meet the requirements. , according to the current first store policy, support the introduction of high-quality market players in the business district, and strengthen the construction of supporting facilities and digital transformation of the business district.

Text/Reporter Li Jia