Yesterday, the Beijing Municipal Bureau of Commerce held a press conference on the "2022 Beijing Consumer Season" in conjunction with related industries and key enterprises.
Guo Wenjie, a member of the party group and deputy director of the Municipal Bureau of Commerce, introduced that the "2022 Beijing Consumption Season" will start on March 1 and last until the end of the year.
The theme of this year's consumption season is "Enjoy life in Beijing", and a framework of "1+8+24+N" activities will be built, that is, a Beijing consumption season launch event will be used as the traction to start the first show in Beijing, fashion Beijing, and fashion. Purchasing Beijing, Wisdom Beijing, Wenxiang Beijing, Colorful Beijing, Xianwei Beijing, and Quality Beijing 8 event sectors, creating 24 city-wide iconic events, further stimulating the vitality of market players, seizing the opportunity of the Winter Olympics, and optimizing the supply of the consumer market, Promote consumption improvement and expansion.
More than 100 brands hold new product launches
The "First Show Beijing" section will gather new products from domestic and foreign brands. Among them, the Beijing First Launch Festival will gather key fashion brands in the city such as SKP, China World Mall, Sanlitun Taikoo Li and other business districts to create a new product launch theme show.
More than 100 brands including Xiaomi, China Gold, Infiniti and BYD will hold new product launch events in Beijing.
The "Tide Shopping Beijing" section will be linked online and offline to participate.
The Guochao Jingpin Festival will hold Guochao brand show, recommended book list, creative design competition, and new consumer brand selection activities.
The Beijing Car Buying Festival will create a car-buying carnival series of activities integrating new car display, car purchase discounts, dynamic experience, and entertainment interaction.
The Shuangpin Online Shopping Festival will organize key e-commerce companies in the city, such as JD.com, Gome, and Meituan, to carry out sales promotions with real discounts.
The "Fashion Beijing" section will lead the new trend of fashion.
During the service trade fair, the Beijing International Fashion Festival will carry out activities such as international fashion festivals, interactive exhibitions, pre-sale of fashionable products, and fashion celebrity nights.
The selection of online celebrity check-in places will collect clues of punch-in places in the form of netizens’ recommendation and self-recommendation by enterprises, and select a new batch of online celebrity punch-in places.
5G subsidies issued on the Information Consumption Festival
The "Smart Beijing" segment will create a new highland for smart consumption.
According to reports, Beijing Digital Economy Experience Week will link business circles and upstream and downstream enterprises in the digital industry to popularize new concepts and technologies for digital application development.
The Beijing Information Consumption Festival will organize operators to carry out 5G experience activities, 5G traffic and terminal consumption subsidies.
JD.com, Gome, Suning, etc. promote green, energy-saving and smart consumption by issuing subsidy coupons and trading in old ones for new ones.
The "Wenxiang Beijing" section will create a strong cultural atmosphere.
Among them, Beijing Music Corner will hold a variety of live music performances in the city's key business districts, neighborhoods, cultural and creative parks, parks and other points in the form of creative pop-ups and mobile performances.
The 10th Beijing Huimin Cultural Consumption Season will focus on key industries such as publishing, film and television, and performances, and carry out a series of cultural activities for the benefit of the people.
The night capital activities in the "Colorful Beijing" section will carry out a series of activities such as the Night Traveling Map Tide Shopping Festival, the Late Night Canteen Festival, the Starry Sky Music Festival, the Bar Culture Festival, and the Running Through the City.
20 late-night cafeterias in the city will be linked to boost the night capital. Blue Harbor and Liangye Group will create a night light show to present a new experience of light and shadow to the audience.
In addition, the Beijing Ice and Snow Consumption Festival will seize the opportunities of the Beijing Winter Olympics and the post-Winter Olympics era, organize key business districts and more than 100 ice and snow venues in the city, release ice and snow consumption maps, and carry out cloud exploration ice and snow venues, ice and snow project exhibitions, and ice and snow experience series Activity.
The Farmers Harvest Festival will carry out related activities in the form of folklore and characteristic theatrical performances, exhibition and sales of characteristic agricultural products, agricultural experience, and online promotion and promotion.
Release the Beijing Food Hot List
The "Exploring Beijing" section will link thousands of enterprises and stores, release the Beijing Food Hot List, and carry out a series of activities such as outings in the suburbs of Beijing to find good taste, Beijing Food Festival, and International Food Show.
Looking for authentic time-honored brands, we will organize the exhibition and promotion of time-honored brands, and carry out a series of activities such as punching in Beijing Time-honored Brands and Time-honored Brand Days.
The "Quality Beijing" section includes creating a "Quality Life Festival", improving service quality and promoting consumption activities, and carrying out a month of honesty and business promotion, focusing on improving citizens' consumer satisfaction.
According to reports, the Municipal Bureau of Commerce, together with the Municipal Center for Disease Control and Prevention, has formulated the "Guidelines for Epidemic Prevention and Control of 2022 Beijing Consumption Season Activities", instructing the participating units to coordinate the work of epidemic prevention and control and consumption promotion, and to promote the safe and orderly operation of the city's commercial service industry.
Text/Reporter Li Jia