Zhongxin Finance, February 25th. On the 25th, Xiaohongshu announced that it has officially filed a lawsuit against three notification platforms and MCN institutions, including Cloud Media Easy, Qunqun, and Shengshi Qilin.
Xiaohongshu said that these institutions are engaged in the business of "writing and sending" false grass notes to help merchants and bloggers carry out false promotion. Xiaohongshu requires the above-mentioned institutions to immediately stop false promotion transactions against Xiaohongshu. And compensate Xiaohongshu for economic losses of 10 million yuan.
It is understood that in order to control the false grass planting on the platform and crack down on the gray industry chain of ghostwriting and posting, on January 19, Xiaohongshu announced that it would file a lawsuit against 4 notification platforms and MCN institutions including We Media Announcement, Chengbao, Nanjing Mussel, etc. .
Since the launch of the Xiaohongshu fake grass planting special project, Xiaohongshu has filed lawsuits against 7 notification platforms and MCN institutions involved in fake grass planting.
Zhongxin Finance and Economics found that WeChat mini-programs have been removed from the WeChat Mini Programs, which provide writer recruitment and proxy writing services, such as WeChat Announcement, Whale Announcement, and Tomato Announcement.
These announcement platforms were taken off the shelves, or related to Xiaohongshu complaints.
Shen Lian, the editor-in-chief of Xiaohongshu, said that false grass planting will continue to govern Xiaohongshu for a long time.
It is a protracted battle with many governance difficulties that cannot be completely overcome by a single platform.
"For example, notification platforms such as micro-media announcements, we still haven't found a particularly good way to combat them today, but we will continue to try and find ways." (End)