China News Service, Hangzhou, February 22 (Qian Chenfei) On the 22nd, the second sponsorship conference of the Hangzhou 2022 Asian Games (hereinafter referred to as the Hangzhou Asian Games) was held in Hangzhou. category, with 111 sponsoring companies.
The total revenue from the development of sponsorship agreements for the Hangzhou Asian Games and the Asian Paralympic Games has reached nearly 4 billion yuan.
The reporter learned from the meeting that the Hangzhou Asian Games Organizing Committee has deeply excavated the brand value of the Asian Games, and achieved the best sponsorship investment benefits from multiple dimensions such as sponsorship amount, number of companies, and quality of companies.
Up to now, the Hangzhou Asian Games has signed a total of 111 companies in 82 categories, and the Hangzhou Asian Paralympic Games has signed a total of 80 companies in 59 categories. The total revenue from sponsorship agreement development is nearly 4 billion yuan, and 6 out of 10 official partners For the world's top 500 companies.
The second sponsoring company conference held by the Hangzhou Asian Organizing Committee is an important measure to further serve the sponsoring companies and improve the satisfaction of the sponsoring companies.
On the same day, the Hangzhou Asian Games Organizing Committee held a collective licensing ceremony for the 30 newly signed supplier (non-exclusive) sponsors, and launched a summary report on the service work of the sponsors of the Hangzhou Asian Games in 2021. Venue rights, daily services, corporate marketing and prohibition of hidden marketing and other issues and planning.
The scene of the second sponsorship conference of the Hangzhou Asian Games.
Photo by Qian Chenfei
It is reported that market development has become an important indicator for evaluating the organizational level and work efficiency of the Games.
There are many highlights in the market development work of the Hangzhou Asian Games. For example, in terms of the development of licensed commodities, the Hangzhou Asian Games has the largest number of licensed commodity development categories in history.
It integrates regional cultural features such as Liangzhu culture, tea culture, and intangible cultural heritage techniques with elements of the Asian Games, and innovatively launches food and beauty franchised products. It has launched a total of 17 categories of enterprise collections, and launched more than 1,000 licensed products.
As the practice of organizing large-scale comprehensive events, charitable donations undertake the function of providing financial, material, service, and technical support for the event.
In this regard, the Hangzhou Asian Games Organizing Committee has innovatively introduced a donation honor incentive policy, mainly cash donations, and material service donations to accurately meet the needs of the Asian Games preparations, and extensively solicit donations from state-owned enterprises, private enterprises and all sectors of society to support the Asian Games preparations, and actively practice the concept of frugal Asian Games hosting. , with a total donation of 113.77 million yuan, the highest in the history of the Asian Games.
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