In recent years, the popularity and influence of the ice and snow industry in Sichuan have been continuously improved, opening the curtain of rapid development.

Behind the booming industrial development is the blossoming of related enterprises. Data shows that nearly 70% of the enterprises related to ice and snow sports in Sichuan have been established within 5 years, and the distribution pattern of enterprises centered on Chengdu has been established.

　　Riding the east wind of the Winter Olympics, the ice and snow industry is facing new opportunities and challenges. How can Sichuan make breakthroughs?

Experts said that in the future, it is necessary to actively promote the deep integration and development of tourism, culture and sports industries.

　　start from scratch

　　The investment scale of Sichuan ice and snow industry exceeds 5 billion yuan

　　Although the ice and snow industry in Sichuan started late, there is no shortage of natural resources. The snow-capped mountains in the basin have long been famous all the year round, and the seasonal snow-capped mountains are scattered everywhere, which lays a solid foundation for the development of the ice and snow industry.

In recent years, ice and snow tourism and ice and snow sports have moved from niche to mass in Sichuan.

　　At the end of last year, the "14th Five-Year Plan" for sports development issued by Sichuan proposed to implement "the leap-forward development of ice and snow sports to become the first in the west, win a gold medal in the Winter Olympics, participate in ice and snow sports for more than 10 million people each year, and the output value of the ice and snow industry exceeded 300." billion" ice and snow sports development strategy.

In addition, this year, Sichuan will issue the "Development Plan for Ice and Snow Sports", and will build a comprehensive ice and snow sports gymnasium in Sichuan Province, and through the establishment of the Sichuan Provincial Ice and Snow Sports Association and the Ice and Snow Sports Center, the government will purchase services and cooperate with social professional organizations to develop ice and snow sports. Projects, etc., to create a better environment for the development of the ice and snow industry.

　　With the support of policies and the tide of industrial development, Sichuan has formed 47 ice and snow tourism scenic spots, 16 snow fields and 10 ice fields have been built, and the construction of ice and snow sports infrastructure ranks in the forefront in the southern region.

Among them, Chengdu Jiazhong Ice Sports Center, the first indoor standard ice rink in Sichuan, and Chengdu Sunac Snow World, the largest indoor ski resort in Asia, have been put into use. the big platform.

　　All parts of Sichuan have also begun to build ice and snow towns and ice and snow resorts with richer business formats, and explore the four-season business model and industry model rooms.

　　According to the statistics of the Sichuan Provincial Sports Bureau, the ice and snow industry in Sichuan started from scratch and now has an investment scale of more than 5 billion yuan.

Sichuan has also brought development opportunities to various links such as sports equipment manufacturing, venue infrastructure, intermediary training, and event service industry chain under the efforts to cultivate the ice and snow industry.

　　Rapid growth

　　Nearly 70% of related companies were established within 5 years

　　Sichuan ice and snow industry is based on the development of natural ice and snow resources.

　　Combined with the characteristics of the integrated development of culture, sports and tourism, including ice and snow sports and ice and snow tourism as important links, the development of related enterprises and talents has become an important support.

　　According to data from Tianyancha, as of February 16, there were more than 260 companies engaged in ice and snow sports in Sichuan, and the statuses were active, existing, moving in, and moving out.

Among them, limited liability companies account for more than 71%, including Global Sunac Exhibition Culture and Tourism Group Co., Ltd., Emeishan Tourism Co., Ltd., Beichuan Jiuhuangshan Ecotourism Co., Ltd., etc.

　　In terms of registered capital, 47.9% of enterprises related to ice and snow sports in Sichuan have registered capital of less than 1 million yuan, and 22.3% of related enterprises have registered capital of more than 10 million yuan.

　　From the perspective of geographical distribution, the number of ice and snow sports-related enterprises in Chengdu ranks at the forefront, with 143, accounting for more than 50% of the total number of ice and snow sports-related enterprises in Sichuan; Aba Prefecture has 19, ranking second, accounting for 7.12%; Deyang ranked third with 12, accounting for 4.49%.

　　From the time of establishment, Sichuan ice and snow sports related enterprises (all enterprise status) have grown rapidly since 2016, and nearly 70% were established in the past five years.

In 2021, 80 newly registered ice and snow sports related enterprises will be registered in Sichuan, and the growth rate of registration will reach 45.71%, the fastest in the past years.

　　expert's point

　　Professional institutions and talents are the difficulty and the key

　　"Sichuan's ice and snow industry started from scratch. I think the first is the vigorous advocacy and promotion of the local government, just like the programmatic guidelines for the leap-forward development of ice and snow sports in the 14th Five-Year Plan of Sichuan Sports Development." Associate Professor Cao of Sichuan University Business School Kirin said that while the development of the ice and snow industry in Sichuan is accelerating, there are also bottlenecks and difficulties.

　　"For example, the establishment, introduction and training of professional operating agencies, traditionally speaking, Sichuan does not have the professional operation capabilities and resources for ice and snow projects. This requires the active promotion of the government and industry associations to give full play to the advantages of latecomers. Once the ice and snow projects are launched, all It is necessary to achieve the top-level and top-level operation level in China." Cao Qilin said.

　　Cao Qilin said, secondly, the difficulty lies in vigorously recruiting and cultivating professional talents, including professional coaches, athletes, operation teams of ice and snow events, etc. Therefore, it is necessary to enter primary and secondary schools or universities to strengthen publicity, enhance consumer awareness, and form an influential regional brand events, etc.

　　Regarding the sustainable development of Sichuan's ice and snow industry in the future, Cao Qilin said that Sichuan should host more influential professional events across the country and the world, support and encourage the establishment of industry associations and professional clubs, strengthen the operation and management guidance of professional institutions, and regulate the market order. And it must be developed in combination with the natural endowment advantages of Sichuan's major tourism province, and promote the deep integration and development of tourism, culture and sports industries.

　　West China Metropolis Daily-Cover reporter Zhu Zhu