Survey shows that the Spring Festival sales of supermarket companies are better than expected

　　Beijing, February 22 (Reporter Yang Zhaokui) Sales during the Spring Festival have always been very important to retail companies.

The reporter learned today from the China Chain Store & Franchise Association that the association conducted a survey on the actual sales data of the 2022 Spring Festival among 56 supermarkets across the country.

The survey showed that the actual sales during the Spring Festival were generally better than expected.

　　According to the survey, among the 56 supermarket enterprises, most of the retail enterprises began to enter the sales peak one after another from January 21 (the 19th day of the twelfth lunar month), and entered the peak sales on New Year's Eve at the latest.

The epidemic, local New Year's policies, and local customs all have an impact on the start time of the Spring Festival sales peak.

Most retail companies have peak sales between 5 and 15 days, and 4 of them have more than 21 days.

　　In terms of sales, the actual sales of 20 major categories of 56 supermarkets and supermarkets showed different performances for each product category. Among the categories with a large gap compared with expectations, the main ones that exceeded expectations were aquatic products, alcohol, snack food, fruit, and frozen food. , soy products, knitted bedding and other categories.

Especially for aquatic products, although imported aquatic products are affected by the epidemic, domestic frozen aquatic products have greatly improved in terms of labeling, appearance and packaging, coupled with the rich variety of fresh fresh water and the gradual establishment of consumers' healthy consumption concept, so the sales of aquatic products have performed well.

The soy product itself comes with a health label, which is in line with the dietary habits of most consumers.

In addition, more and more retail enterprises are processing soy products themselves, with guaranteed quality and quantity.

　　The main categories that are not as good as expected are milk drinks and ice products, meat and poultry, cleaning and beauty, and washing paper towels.

Among them, the main reason for the decline in the sales of milk drinks and ice products is the insufficient stocking of retail enterprises and their distributors, or the unreasonable structure of normal temperature milk and low temperature milk.

Some companies also reported that the sales of imported milk gift boxes were not satisfactory this year.