The Facebook group Meta is sharpening its focus on the video app Tiktok as a key competitor.
The in-house Tiktok copy Reels will be introduced in all countries on Facebook, as CEO Mark Zuckerberg announced on Tuesday.
Reels have been available in the Instagram photo and video app, which belongs to the group, since summer 2020.
Facebook is also rolling out new features to make creating Reels videos easier.
Tiktok's trademark is short videos on smartphone app suggested by software.
The algorithm should respond to the interests of the users.
This depends, among other things, on how long a video is viewed before scrolling to the next.
Facebook had hardly grown in the past quarter and company founder Zuckerberg expressly referred to the competition from Tiktok.
The video app belongs to the Chinese group Bytedance, making it the only globally successful social media app that does not come from the USA.