China Business Daily (Reporter Cai Jiawen) Recently, the "2021 China Catering Market Analysis and 2022 Market Prospect Forecast" (hereinafter referred to as the report) released by the China Cuisine Association shows that with the steady improvement of my country's consumer market, the catering market has also changed from the new crown pneumonia. Steady recovery from the severe impact of the epidemic.

At the same time, the trend of reform and transformation of my country's catering industry is accelerating.

　　Strong market recovery momentum

　　Under the normalization of epidemic prevention and control, the recovery of my country's catering market has stabilized and slowed down, and it has continued to play an important driving role in promoting economic growth and driving consumption recovery.

　　In 2021, affected by factors such as repeated epidemics and floods, the development of the national catering market will be twists and turns.

Under the condition that the overall recovery trend remains unchanged, the growth momentum has slowed down significantly, and the development speed has decreased quarter by quarter.

However, the leading role of large-scale catering brands cannot be underestimated, and the recovery momentum is strong.

　　In addition, in terms of regions, in 2021, the growth rate of the catering market in all provinces (autonomous regions and municipalities) in my country will turn from negative growth to positive growth at the beginning of the epidemic in 2020.

Guangdong, Shandong, Sichuan, Jiangsu, Zhejiang and other major traditional catering industries are recovering steadily, and the scale of catering in Guangdong, Sichuan, Zhejiang and other regions is close to or has basically returned to the level before the epidemic.

The catering market in Hainan, Hubei, Shanxi, Sichuan, Beijing, Chongqing and other regions recovered more rapidly, with a growth rate of more than 30%.

　　During the Spring Festival of 2022, under the premise of implementing epidemic prevention and control measures, the majority of catering enterprises will adhere to the principle of "not closing during the Spring Festival" and carry out various forms of online and offline promotional activities. The catering consumption market is active, and the operating data welcomes growth.

In the environment where many places advocate the local New Year, the catering market in various places has further recovered.

　　According to Fu Longcheng, president of the China Cuisine Association, the number of catering businesses offering New Year's Eve packages on online platforms this year increased by 118% compared to the same period last year.

The "2022 Taobao New Year's Eve Report" shows that during the Spring Festival this year, the sales of pre-made dishes rose again, with a surge of more than 100% year-on-year, making it one of the most popular dishes for New Year's Eve.

Meituan data shows that in the first four days of the Spring Festival holiday in 2022, Beijing, Chengdu, Chongqing, Shanghai, and Guangzhou will rank among the top five in the number of online orders for in-store catering.

　　Explore new models for innovative development

　　Under the background that local clustered epidemics still occur and the risk of epidemic spread persists, the catering industry has continuously adjusted its development strategies and adopted various measures to deal with the current difficulties.

At the same time, the industry has become increasingly aware of the importance and necessity of promoting high-quality development, realizing in-depth changes from quantity to quality, and exploring new models for innovative development.

Under the situation of escalating competition, high-quality chain catering brands with certain development potential are favored by capital.

　　At present, the layout of the catering industry extends to third-tier cities and below, and is increasingly developing in the direction of chain, large-scale and branding.

First- and second-tier cities are still the main areas for the layout of restaurant chain stores, showing a relatively stable development trend.

Third-tier and below cities have great development potential and space, and the development of restaurant chain branding is gradually sinking to third-tier and below cities.

　　Since last year, the continued warming of the nighttime economy has also promoted the recovery of the restaurant industry.

With the continuous change of consumer groups and consumption composition, the size of the nighttime economic market continues to grow, and nighttime catering has also entered the public eye with an active attitude.

On the one hand, benefiting from the policy drive from the national to the local, especially after the epidemic has been controlled to a certain extent, in order to boost consumption and stimulate market vitality, local governments have strengthened their support for the night economy; on the other hand, Starbucks, Branded restaurants such as Haidilao and Hefulao noodles have also tried new models to enter the nighttime economy market, promoting its vigorous development.

　　In addition, as new retail becomes a new consumption trend in the new era, catering retailing is developing rapidly.

New retail provides an important way for the industrialized and standardized development of the catering industry, which helps the industry to reduce costs and increase efficiency and expand its scale, and also meets consumers' fast, convenient and standardized consumption needs.

Catering retailing also reduces the difficulty of management, and also plays a certain role in reducing kitchen waste and food waste.

　　Promote green development and change

　　As a terminal consumer industry, carbon emissions in the entire catering industry chain will affect the carbon neutralization of the catering industry.

More and more catering companies have begun to explore sustainable development models that are conducive to environmental protection, and practice energy conservation, emission reduction, and green development in all aspects of the industrial chain.

To establish a low-carbon concept and guide low-carbon consumption, the catering industry is also paying close attention to safe and healthy cooking methods.

In addition, more and more sustainable and eco-friendly ingredients have begun to appear in healthy and environmentally friendly recipes, promoting green development and change.

　　The introduction of relevant policies has also promoted the green development of the catering industry and raised the awareness of businesses and consumers about saving and environmental protection.

For example, in April 2021, in order to prevent food waste, ensure national food security, and promote sustainable economic and social development, the Anti-Food Waste Law of the People's Republic of China was promulgated and implemented.

Subsequently, in order to further implement the Anti-Food Waste Law, relevant government departments have successively formulated specific work plans.

Various localities have also begun to study and formulate specific measures to combat food waste locally.

　　In addition, in October 2021, the State Administration for Market Regulation issued the "Notice on Strengthening Food Safety Supervision of Chain Food Business Enterprises" to strengthen the food safety supervision of chain catering enterprises and fully protect "safety on the tip of the tongue".

　　data

　　In 2021, the national catering revenue will be 4,689.5 billion yuan, the national per capita catering consumption will be 3,320 yuan, and the year-on-year growth rate will change from negative to positive to 18.6%.

　　Among them, the catering income above designated size accounted for 22.2% of the total income, a significant increase of 1.4 percentage points over the previous year, and the year-on-year growth rate was 4.9 percentage points higher than that of the whole country.

The catering revenue above the designated size was 1,043.4 billion yuan, breaking the trillion yuan mark for the first time.

　　The national catering revenue accounted for 10.6% of the total retail sales of consumer goods, 0.5 percentage points higher than the previous year.

　　Outlook

　　1. The digital economy will continue to contribute to the high-quality development of the catering industry;

　　2. New retail will help the catering industry to improve quality and efficiency;

　　3. New economic growth points will become new driving forces for market development;

　　4. Implementing the concept of green development will be more in-depth and comprehensive;

　　5. Further do a good job in anti-food waste;

　　6. Further promote the quality and safety improvement of the catering industry.